Agency Network: 
December 2009
ENPA:  Ghost
ENPA Print Ad -  Ghost


Print advertisement created by Lowe, Italy for ENPA, within the category: Public Interest, NGO.


The victims of vivisection need a hand.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Ferdinando Galletti
Copywriter: Gabriele Di Donato
Photographer: Davide Bodini
Post Production: Thomas Lavezzari
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Highest Rated

Anov Communication's picture

Should be easyer to understand ... visual is not that clear

Anov Communication
Activity Score 42
xcreativity's picture

great art work, although the concept is not that clear to me.

Activity Score 2356

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Alexandre Brito
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Anov Communication's picture

Should be easyer to understand ... visual is not that clear

Anov Communication
Activity Score 42
Marlus Lau's picture

Cool art, though it's not very clear indeed.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Danbreezy's picture

Vivisection (from Latin vivus ("alive") + sectio ("cutting")) is defined as surgery conducted for experimental purposes on a living organism, typically animals with a central nervous system, to view living internal structure.

Had to google that cause I cbf knowing what vivisection means. Now that I know though, I maybe see the idea at hand... no pun intended. However, like everyone else the idea is probably as clear as the image of the Bull ? Horse ? Cow ? Dog ?

Activity Score 57
ek kanya's picture

a man is trying to hold on to the angelic soul of a dog.

so? whats the brand? whats the product? Extreme Dog Lovers' Society?

ek kanya
Activity Score 806

am an advertising junkie | read my flog at

ghostwriter's picture

Please, read the ad before shooting a tough comment.

The brand is ENPA, that stands for Ente Nazionale Protezione Animali, as correctly translated in the bottom right corner of the ad: Society For The Protection Of Animals

Activity Score 2
the_guest's picture

I think the message is rather clear, once you read what's being advertised, but the visual is kind of confusing: it seems like the man is lighting the dog's soul, turning it into smoke.

Activity Score 173
BigBig's picture

For me it's clear. After scienttific testing, animals are more dead than alive. So, they need to be saved, they need a hand. they need help to stay alive.

Activity Score 2
bubblestheclownfish's picture

Yeah EK... don't get it either.

Holding onto the soul of the dog (and obviously stopping it from going to "the light") for what? To put its soul back in a dead body? Great. Zombie-dogs - just what we needed.

One need only care about the animal pre and during vivisection. After its cruel treatment, death is a release... we should be happy it finally got to die - let the poor the poor creature go. You wanna help it? Stop it before it happens. Shock me into reviling the procedure, or create an awesome emotional campaign. This is just another excuse to Photoshop something into smoke.


Activity Score 598
Creative Director
alexander_bickov's picture

Amazing art work

Activity Score 3217
esteb's picture


Activity Score 667
pepsiice's picture

very crafty

Activity Score 251
Graphic Designer
SAM75's picture

What's that in the man's hand?

Activity Score 220
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