Birds

Campaign
Agency Network: 
Published/Aired: 
February 2009
ENPA:  Birds

Description

Print advertisement created by Ogilvy, Italy for ENPA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
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NastyJester's picture

It's the strapline that's getting to me I think. There's a nice idea in the copy somewhere, but it's not shining through.

NastyJester
Activity Score 740
Copywriter
iT-iS-i's picture

what are they trying to get at here...

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

brilliant concept very nice

Guest
Rabubi's picture

i think you have no clue

Rabubi
Activity Score 560
Copywriter
Guest's picture

Don't get at all.

Guest
godfather's picture

why bird's name in italian and the headline in english?

godfather
Activity Score 131
Copywriter
Guest's picture

'cause it's not italian, but latin?

Guest
nestorvc's picture

Italian?!!! WTF

Where are u from...
Its Latin... (and no, latin is not what latinamericans speak)

nestorvc
Activity Score 11
jotabequ / Universidad de Costa Rica |

--
NES

Guest's picture

Come on guys, this is a nice campaign.
It is an irony directed at hunters who take pride in their big preys.
Hence instead of bears or moose, you see little helpless birds, hung on the wall.

However, I feel there's a huge disconnect between the first ad, which is the weakest, and the last two.
How come the first ad talks about human loss, while the last two talk about animal loss and braggy hunters.
A campaign should focus on one message, not two.

Guest
kimbaze's picture

it's a nice concept, but i'm still going hunting this week-end

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

theanc's picture

This one and the rabbit one are the best. I like the tone of the copy.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

I shoot quail, and then I eat them.

Lions kill antelopes and then they eat them.

But for some reason I don't see any anti-lion ads out there.

I don't blame the creatives for this. Just a ridiculous client.

Guest
Ed Mintone's picture

I'm really wanting to understand... but I don't.

Ed Mintone
Activity Score 585
Other
corndogfuneral's picture

Didn't like this one as much. Not because I believe all birds must die. O.K. Maybe it is because all birds must die.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

I like copywriters who know how to use the irony. Very American as well...

Guest
hari.'s picture

Thats Some Cool Hat, Harry

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

terrible..hunting is just terrible
bad concept
bad advertising
didnt like it at all

Guest
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