Hamburger

Campaign
Agency Network: 
Published/Aired: 
February 2009
Eno:  Hamburger

Description

Print advertisement created by Ogilvy, United Arab Emirates for Eno, within the category: Pharmaceutical.

Caption

Heavy snack?

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director / Copywriter: Till Hohmann
Creative Director / Art Director: Dalbir Singh
Art Director: Rafael Rizuto
Photographer: Jimmy Fok
Prop Maker: Jay Hammond
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Guest's picture

I think the concrete feel should have been far more pronounced. Perhaps a different colored plate and a table cloth and other props would have made the visuals stronger. The concrete food on a white plate and white background just makes the images look grey and dull and doesn't bring the 'heavy food' idea across immediately. The same goes for all 3 executions.

Guest
Guest's picture

Very true.

Guest
Guest's picture

True. Good point.

Guest
john doe's picture

way too literal...
feels like a verrry old concept.

john doe
Activity Score 1571
Art Director
Guest's picture

i agree with the first comment, yes....as an art direction, it have to have something colored arround the dish

Guest
Guest's picture

done till death....

Guest
Guest's picture

Totally agree, it really needs some color to drive the point home.

Guest
Guest's picture

too literal

Guest
Guest's picture

If not colour, at least 'crack' the plate.

Guest
El_Cubista's picture

the envy is bad.

El_Cubista
Activity Score 18
Illustrator at Creatividad. Publicidad Comercial Lowe & Partners |

El_Cubista

Guest's picture

a repeated comment that apparently makes no sense at all...

Guest
Guest's picture

the crack is a good idea

Guest
Guest's picture

been done!

Guest
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