Gun

Agency Network: 
Published/Aired: 
December 2008
Eno:  Gun
Eno Print Ad -  Gun

Description

Print advertisement created by Ogilvy, India for Eno, within the category: Pharmaceutical.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Photographer: Pradip Dasgupta
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Guest's picture

Toblerone product placement !!!

Guest
Guest's picture

Don't get it. What's ENU? Explain please.

Guest
Guest's picture

enu its a product against gastric discomfort or things like that, so thats what ya it all day and may get a bad stomach. nice idea.

Guest
amin24e's picture

not bad
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
Guest's picture

looks more like an ad against obesity...n?

Guest
Wordnerd's picture

enough with the guns already! what's the product anyway?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

good one.
ENO, is like alkaseltzer
.

Guest
the Pun-isher's picture

THis ad is just telling me something I already know- these foods can kill you.
How does eno come to the rescue? It Feels slapped on.

the Pun-isher
Activity Score 228
all brand no flakes
Guest's picture

Although it could also be argued that the gun doesn't kill you, its the bullets it fires.
So doesn't really matter if the gun is made of metal or chocolate.

Guest
Guest's picture

I don´t see the product benefit either!
The shown food can kill you. A very hard statement. And Enu will save your life then?
In my opinion the picture is too big for the rather small product benefit.

Guest
Guest's picture

saatchi thailand did the same thing about 6 months ago - even then it kinda sucked.

Guest
Guest's picture

Very good! But it deserves a campaign...

Guest
Guest's picture

In the war against dangerous food we come across and consume in our daily lives -- which are even deadlier when combined ala Power Rangers and Transformers -- what will our weapon of defense be? What will save us? None other than Eno of course!

The collage is nice although the concept is nothing mind blowing or new. The one food as a weapon concept I enjoyed was with a guy holding a wrap and the shadows on the wall illustrated him pulling the pin from a grenade.

Guest
Guest's picture

Yep, like it.

Guest
Guest's picture

nup. don't like it.

Guest
izmild's picture

NICE concept! PERCEPTION but localize...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

Cannes, here we come, motherfuckers!!!!!!

Guest
Guest's picture

hahahaha punk

Guest
picktokyo's picture

hey stop forming something out of something. because that's really out of fashion now.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

they stole my momo

Guest
Guest's picture

Nice and really creative, I like that. Bring on the big buns! I mean bring on the big guns!

http://www.budspolicesupply.com/

Guest
Guest's picture

I don't get it. Eno relieves acidity. What's the gun got to do with that? If food's a gun, what's Eno -- a bulletproof vest? Just doesn't click.

Guest
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