Food no coming back, Lamb

Agency Network: 
March 2012
Eno:  Food no coming back, Lamb


Print advertisement created by Ogilvy, India for Eno, within the category: Pharmaceutical.


Eno. Food no coming back.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Art Director / Copywriter: Saji Johnny Kundukulam
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jackmancer2017's picture

This is very cryptic...

Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

This is very cryptic...

Activity Score 6992
Copywriter at Editor/Student
CuriousPencil's picture

So it's some fizzy digestive tablet that banishes food to a barren place from which it can't escape. For those people who can't banish it by flushing, presumably. This is the first ad I've seen since coming here after months away, and I'm exhausted already. What the FUCK is the point of a set of artful pictures that needs a background in marketing or a list instructions to understand. This is hopeless.

Activity Score 4199
U.'s picture

missed you, that's the way all this stuff should be commented, it gives possibility to learn. All the time everyone you should be responsible before saying smth here, because otherwise all the students like me are reading just the snobbish bullshit like "bad" "wtf?!" or "next" which means nothing, just that in advertising there are so many non educated people

Activity Score 6
bate_palmas's picture

Now that you're back, it's gonna be very entertaining seeing you come to blows with Hadrons.
Crap series of adverts.

Activity Score 1479
pierrelastname's picture

mmm no.

Activity Score 2865
Kreankak's picture

I tried to get it , but I couldn't.

Activity Score 41
MissCopywriter's picture

Don't get it.

Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
everartz's picture

wow! this is great!!!...
ok seriously guys whats this??

Activity Score 7613
Art Director |

| everartz |

phr0ggi's picture

I don't get it....not without the explanation anyway.
And why didn't they do it in colour?

Activity Score 3
Creative Director
Hadrons's picture

Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid.
This medicine helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence.
This medicine belongs to the class of medicines called antacids. It works by neutralising excess acid which protects the stomach and also helps relieve symptoms of indigestion. It also helps release trapped wind which is expelled during belching or burping.

Now, what they tried to do is show rocks looking like a nice piece of lamb... and tell their clients the food won''t "come back" (puke)... taking the antacid.

Obviously it is too sophisticated. Nice approach though.

Activity Score 6056


corporal_hicks's picture

It's hard to see but i think the execution and idea is something different, there is a little sheep (or something else) on the rocks.
A little chicken in the next execution.
Still sophisticated but works.

Activity Score 365
Art Director
firebug's picture


Activity Score 1113
ace85le's picture

creative jokes. obviously for their own pleasure, and their own only.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Doracheshuff's picture

Nice intellectual campaign!!!! 10 on 10

Activity Score 6
Ammar Khan's picture

i dnt get it

Ammar Khan
Activity Score 102
Art Director at Instuite
Eugens's picture

how can you people not get such a simple idea? food doesn't come back. shows food in places they're certainly not coming back from. it can't get any simpler. and yet, here you are, with your comments. if this was hard to get, I shudder to think what picking up a book might do to you.

Activity Score 2622
kleenex's picture

not a great idea.

Activity Score 58777
Web Designer/Developer
ishiboy's picture

I really think this is a ridiculous idea. And since Eugens has opened the door, let me mention quite frankly, that trying to give such a strong explanation isn't really going to sell - try saying all this to awards show judges. Sure lobbying might help this win at some local award, but it doesn't stand a chance at a level beyond that. And by the way, it's not about getting the idea, it's just that it's too forced. Lame, is more like it.

Activity Score 497
Creative Director at Mumbai, India
MoveOn's picture

Love it. But I'm not quite sure b&w works better than colour in this case. I always imagined my insides to be colourful and more fleshy and b&w doesn't allude to that. But I have to see both side by side to really judge. Great effort though.

Activity Score 63
Art Director
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