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Food no coming back, Chicken

Campaign
Agency Network: 
Published/Aired: 
March 2012
Eno:  Food no coming back, Chicken

Description

Print advertisement created by Ogilvy, India for Eno, within the category: Pharmaceutical.

Caption

Eno. Food no coming back.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Art Director / Copywriter: Saji Johnny Kundukulam
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pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
MissCopywriter's picture

Still don't get it...

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
MoveOn's picture

Seriously? It looks like an animal stuck in a place they could never return from and I'm guessing ENO reduces reflux. Which means food won't come back to give you discomfort.

MoveOn
Activity Score 63
Art Director
Hadrons's picture

Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid.
This medicine helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence.
This medicine belongs to the class of medicines called antacids. It works by neutralising excess acid which protects the stomach and also helps relieve symptoms of indigestion. It also helps release trapped wind which is expelled during belching or burping.

Now, what they tried to do is show nice desert undulating dunes , looking like a nice chicen (?)... and tell their clients the food won''t "come back" (puke)... taking the antacid.k

Does this look like chicken to you ??

Edit: Maybe they promise your stomach will be dry as the desert....

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

girish miglani's picture

how a creative that takes a long story to explain, is impressive??

girish miglani
Activity Score 6
Creative Director at New Delhi, India |

Girish Miglani, Creative Director.

Hadrons's picture

who mention the word impressive ? :-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

corporal_hicks's picture

The desert is not the chicken. There's a little chicken in there. Way too forced but idea is ok.

corporal_hicks
Activity Score 365
Art Director
Doracheshuff's picture

Nice intellectual campaign!!!! 10 on 10

Doracheshuff
Activity Score 6
girish miglani's picture

is it??? u really got it at first sight??

girish miglani
Activity Score 6
Creative Director at New Delhi, India |

Girish Miglani, Creative Director.

dearturki's picture

i think its showing some creature lost in somewhere, and will never find its way back.

dearturki
Activity Score 311
ishiboy's picture

Hopefully, campaigns like these, no coming back.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
girish miglani's picture

not impressive... y wud u do a print creative that needs explanation?

girish miglani
Activity Score 6
Creative Director at New Delhi, India |

Girish Miglani, Creative Director.

Vidya_Gore's picture

it is too difficult to understand at first glance, it took me the second print ad after the lamb one to fathom what they actually want to say. Will the layman really get this? He would walk off.

Vidya_Gore
Activity Score 4
Marketing Manager
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