Description
Print advertisement created by Ogilvy, India for Eno, within the category: Pharmaceutical.
Eno. Food no coming back.
Art Director / Copywriter: Saji Johnny Kundukulam
Seriously? It looks like an animal stuck in a place they could never return from and I'm guessing ENO reduces reflux. Which means food won't come back to give you discomfort.
Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid.
This medicine helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence.
This medicine belongs to the class of medicines called antacids. It works by neutralising excess acid which protects the stomach and also helps relieve symptoms of indigestion. It also helps release trapped wind which is expelled during belching or burping.
Now, what they tried to do is show nice desert undulating dunes , looking like a nice chicen (?)... and tell their clients the food won''t "come back" (puke)... taking the antacid.k
Does this look like chicken to you ??
Edit: Maybe they promise your stomach will be dry as the desert....
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
how a creative that takes a long story to explain, is impressive??
Girish Miglani, Creative Director.
who mention the word impressive ? :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
The desert is not the chicken. There's a little chicken in there. Way too forced but idea is ok.
is it??? u really got it at first sight??
Girish Miglani, Creative Director.
i think its showing some creature lost in somewhere, and will never find its way back.
Hopefully, campaigns like these, no coming back.
not impressive... y wud u do a print creative that needs explanation?
Girish Miglani, Creative Director.
it is too difficult to understand at first glance, it took me the second print ad after the lamb one to fathom what they actually want to say. Will the layman really get this? He would walk off.
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