Also From This Campaign 3
Description
Print advertisement created by Grey, Hong Kong for Eno, within the category: Pharmaceutical.
Make heavy meal "light"
Executive Creative Director: Keith Ho
Creative Directors: William Tsang, Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Photographer: Raymond Ng
Retoucher: Bon Leung
These would be great as ambient too.
as ambient it could be great, but such made in print, i don't think so.
Everybody is creative, be yourself.
I like it, butthe only problem is you can barely see the white little straw\string over the white background..
the idea is not bad but i think that like it's executed it lacks aesthetic.
Everybody is creative, be yourself.
Nice. Simple
I read this as bloating.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
I had to view the image large to realize that was a balloon.
As I stated on the pig knuckle ad, the headline seems to be incorrect. The description says "Make a heavy meal light" and the actual headline says "Make heavy meal light". It should either match the description, or should be "Make heavy meals light". Anyway, the balloon concept doesn't really jump out. But, I agree with what the others said above about this maybe working as an ambient. When you can see the dimensions of it and that is obviously a balloon, then I think it can work. It just isn't translating as a print ad, in my opinion.
Hahaha nice... Simple
where would you place this as ambient?
yes... yes..yes.... This is great ambient idea... !
Good idea, bad execution.
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