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Duck vs Octopus

Agency Network: 
Published/Aired: 
August 2013
Eno:  Duck vs Octopus
Eno Print Ad -  Duck vs Octopus

Description

Print advertisement created by Ogilvy, Malaysia for Eno, within the category: Pharmaceutical.

Caption

Settle disagreements.

Advertising Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Creative Directors: Gavin Simpson, Tan Chee Keong
Copywriters: Boone Wong, Gavin Simpson
Art Directors: Nikken Chong, Tan Chee Keong
Photographer: Wizard Photography
Account Supervisors: Melanie Mei, Edmund Wong
Account Manager: Shireen Peterson
Print Producer: Mandy Lee
Designer: Nikken Chong
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pierrelastname's picture

WEIRD

pierrelastname
Activity Score 2869
Copywriter
zaheenkb's picture

Nice

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

Inkwell's picture

Once I realized that "Eno" is an antacid, I got it. Shouldn't the food be fighting the diner, though?

Inkwell
Activity Score 148
Copywriter
jackblack's picture

Your stomach should be fighting the food. Having one food win over another makes no sense whatsoever. But I'm a sure a young judge somewhere will vote it in.

jackblack
Activity Score 2362
Art Director
MindDrift's picture

You're overthinking it. The visual says "upset stomach". It's showing you the problem. It doesn't matter if the octopus wins the fight.

MindDrift
Activity Score 1168
Graphic Designer
certaintly's picture

lol.

execution saves the boring concept

certaintly
Activity Score 3988
VinnyLakselv's picture

It´s good, but when I access a site about ads I see some advertising that use food like live animals (pigs, ducks, hens, fish...) I think it´s gonna be a tendence and it´s not good. By the way, this ads has a interesting line. Good, but just good.

VinnyLakselv
Activity Score 110
Copywriter
dave2001's picture

nice execution

dave2001
Activity Score 117
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