Bubbles, 3

Campaign
Agency Network: 
Published/Aired: 
July 2010
Eno:  Bubbles, 3

Description

Print advertisement created by Ogilvy, India for Eno, within the category: Pharmaceutical.

Caption

Campaign for Eno fizzy antacid tablets.

Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Basab Tito Mazumdar
Copywriters: Ajay Gahlaut, Vikash Chemjong
Photographer: Pankaj Arora
Illustrator: Basab Tito Mazumdar
Post Production: Sudhir Gautam
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Guest's picture

Guess the art direction accidentally laid the copy/copies in black.

Guest
Guest's picture

This is so badly done, it's very easy to overlook the fact that this is supposed to be a chicken.

Guest
Guest's picture

Where is the idea? or rather what is the idea?

Guest
FourT6and2's picture

lol, there's no copy, no log, no nothing. If I saw this somewhere how would I know what it was for? It's just an image. Could be art or something in a gallery. It's not advertising.

FourT6and2
Activity Score 218
Student
Guest's picture

The pig is clear to recognize, the fish is also so easily but as far i know the first one is a shape of a duck. That is not in the known chicken shape. I also did not find the copy. No problem, after viewing the product name I realized the Idea behind it and it is really good...I liked it.

Guest
Guest's picture

this is the weakest of the three in terms of visualization...

Guest
Jupiter's picture

this is the weakling of the three in terms of visualization of a chick...idea is cool.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

the_lizard_king's picture

I dont like it

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

this is supposed to be a chicken? hmmmm

Guest
Guest's picture

That looks more like a stomach to me...

Guest
dollypoppin's picture

A chick or a duck?

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

YES!, YES!, YES!, Oh JOY!!!!!!!! I see the Duck?, or chick?, Brilliant!!!! What the hell is this?
Nice bubbles though.

Guest
Paridhi.'s picture

great great !

Paridhi.
Activity Score 122
Indore
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