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Almost, 1

Campaign
Agency Network: 
Published/Aired: 
May 2014
Energy Logic:  Almost, 1

Description

Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.

Photographer: John Fulton Photography

Print advertisement created by Lewis, United States for Energy Logic, within the category: Electronics, Technology.

Advertising Agency: Lewis Communications, USA
Creative Director: Robert Froedge
Brand Strategist / Copywriter: Gary Brandon
Designer: Jeff Porter
Account Coordinator: Jake Fagan, Caddis Interactive
Retouching: John Fulton Photography
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