Spit

Campaign
Agency Network: 
Published/Aired: 
December 2007
Energizer:  Spit

Description

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Print advertisement created by DDB, South Africa for Energizer, within the category: Gaming.

Caption

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
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jazarah's picture

hahaha my nephews will destroy their toys and then do this :)

jazarah
Activity Score 1262
HV's picture

Im shocked this won the in Cannes (even the GP). Done better before:

http://www.luerzersarchive.net/nickelodeon.html?a=75641

I think this is the clearest case of proof that the Cannes award show sucks!

Its just a big money machine with a poor jury, sad.

HV
Activity Score 212
Art Director
Pacific Blue's picture

A bored kid is a dangerous kid.

Pacific Blue
Activity Score 335
Art Director |

-------------------------------------
/// The clock is laughing in my face ///

Guest commenter's picture

Yeah. no joke.

Guest commenter
Pogi5's picture

LOL...takes me back. Boring walks home from school always got exciting once we got to the overpass.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
sonucoues2002's picture

REMIND ME MY CHILDHOOD

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

sonucoues2002
Activity Score 804
visualizer
adniel's picture

please dude. stop stealing others comments...

adniel
Activity Score 31
Art Director
julezs's picture

very similar to a nickelodeon (i think) campaign not too long ago... about keeping kids entertained, or they will be up to their pranks (pouring soap powder in the swimming pool, tying somebody's shoelaces together etc)

i think these are well executed, but the nickelodeon one was nicer imho

julezs
Activity Score 100
Art Director
JAGGY's picture

This ones also not cool.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Jumo's picture

… no so dangerous but funny !! I like it a lot !!
Toys are not the only solution to make childs unbored !!

Jumo
Activity Score 592
Art Director |

Jumo

Davosk's picture

Very nice campaign. I have kids and I am always buying batteries for something.

Davosk
Activity Score 4811
Art Director
wahwah's picture

insightful!

wahwah
Activity Score 120
Ogilvy&Mather
Naziro's picture

it's v nice idea

but mr afraid that the kids will start doing this instead of buying battery for theie toys :P

nice one

Naziro
Activity Score 350
Art Director
NITROXROX's picture

Reminds me of the work done for Nickelodean a few years back. Think it was something like "keep them occupied or else"

NITROXROX
Activity Score 130
Creative Director
kre8's picture

exactly. complete rip-off. only, that campaign was relevant.

kre8
Activity Score 989
Copywriter
chavezonico's picture

jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo

chavezonico
Activity Score 22
Art Director at Grey Chile
chavezonico's picture

jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo

chavezonico
Activity Score 22
Art Director at Grey Chile
adrookie's picture

Has anyone got the the Nickelodeon ads? I think they won at Cannes. They were way better.

adrookie
Activity Score 8
Media
m í t i c o's picture

Jajaja, que buena está esta pieza. Exellent campaing. Quién no hizo eso de niño !?

http:///artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Totto's picture

Kid spit is poisonous.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

JediByKnight's picture

brilliant insight. died laughing.

JediByKnight
Activity Score 184
Other at Google
joelapompe's picture

I love these ones! Great job.

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4031
glm201's picture

Nice campaign... Any idea who the photographer was on this?

glm201
Activity Score 2
Art Director
bompa's picture

lion is comming. Great Campaign, lovely.

bompa
Activity Score 318
Copywriter
fractalrene's picture

This campaign might be one of the contenders for the press grand prix at Cannes 2008.

fractalrene
Activity Score 1504
Copywriter
copywriter.txt's picture

Yes, Grand Prix confirmed!

copywriter.txt
Activity Score 828
Copywriter
marco's picture

Yah Adrookie here you go....

http://www.coloribus.com/paedia/prints/2007/06/06/201509/

only made shortlist in 2005

marco
Activity Score 118
Other
Shaka_Zulu's picture

Oh no! Why???? Nothing under the sun is new. It's not what you do, it's how you do it!

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

Copywriter3003's picture

so lemme get this....

children need electronic toys to not be bad.

and these were "creative" people who made this ad.

anyone not see the irony in that?

Copywriter3003
Activity Score 30
Guest's picture

드러워 짜증나

Guest
toalr2's picture

fantastic

toalr2
Activity Score 30
velle's picture

benefit said in the headline which incidentally looks like a tagline; the total oppsoite of a benefit in visual.

velle
Activity Score 1550
Copywriter
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