January 2018
Energizer: Remote


Energizer Super Heavy Duty is a dependable portable battery that provides power for your basic power needs. The Super Heavy Duty, which is the black battery, is the strongest one out of the Energizer collection. This made us think of how powerful this battery is. Moreover, We wanted to illustrate that in a campaign showing that the Energizer black is extremely powerful. It’s not just powerful, it is as powerful as electricity! To show that it’s as powerful as electricity, we made the things that are typically powered by a battery wired by electricity instead. This will simply show how powerful these batteries really are. And with that visual comes the line.


As powerful as electricity...

Creative / Art Direction: Hesham Ali
Creative Copywriter: Sarah Eweda
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