Park

Campaign
Agency Network: 
Published/Aired: 
December 2007
Energizer:  Park

Description

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Print advertisement created by DDB, South Africa for Energizer, within the category: Gaming.

Caption

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
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Saturno's picture

Estaría bueno que las situaciones sean de peligro inminente o más extremas de los niños, porque hay avisos en donde las situaciones son tiernas (como la del nene que le puestra su pitito a la nena).

Saturno
Activity Score 12
Pogi5's picture

Lol. This one is a little outrageous compared to the others. Barefoot in a playground is one thing. A toddler carrying duct tape is just craziness! Me likey!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
sonucoues2002's picture

THIS ONE IS DIFFRENT
I LIKE THIS ONE TO

http://adsoftheworld.com/forum/dungeon/dhl_santa

sonucoues2002
Activity Score 804
visualizer
hoperator's picture

very nice

hoperator
Activity Score 80
Art Director
JAGGY's picture

This ones not cool.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Jumo's picture

This one is the best one !! Remind me my childhood ;)

Jumo
Activity Score 592
Art Director |

Jumo

Totto's picture

like the insight.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Chris's picture

original thinking here

Chris
Activity Score 1935
Art Director
salvarredy's picture

Nice campaign,
this one it's very nice.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Paul Eveleigh's picture

I'd rather see my kids having this sort of fun than relying on battery-powered toys.

Paul Eveleigh
Activity Score 111
Copywriter
getconnected2001's picture

Ivan, we were expectind a separate link devoted to Cannes results like last year.
-----
http://indianadsblog.blogspot.com/
India at Cannes'08

getconnected2001
Activity Score 987
Art Director at New Delhi
ivan's picture

Yes, it's coming!

ivan
Creative Director at Ads of the World
dreamer_'s picture

Lo que mas me gusta de esta campaña es el concepto creativo al que llegó DDB. Muy buen trabajo!

dreamer_
Activity Score 161
Art Director at UADE
Constantin.01's picture

Very nice insight. Well executed.

Constantin.01
Activity Score 66
velle's picture

omg i used to do things like this to my brother

velle
Activity Score 1550
Copywriter
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