Pants

Campaign
Agency Network: 
Published/Aired: 
December 2007
Energizer:  Pants

Description

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Print advertisement created by DDB, South Africa for Energizer, within the category: Gaming.

Caption

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
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Highest Rated

BFB's picture

Great Campaign! I love the insight :):)

BFB
Activity Score 934
Copywriter
jazarah's picture

nice, I liked it

jazarah
Activity Score 1260
Pogi5's picture

Gahahahaha. Way to go guys!

Pogi5
Activity Score 249
Art Director at Vancouver, BC
sonucoues2002's picture
sonucoues2002
Activity Score 804
visualizer
Get-a-Fix's picture

Fantastic campaign! At last something refreshingly fresh. Kudos to the team!

Get-a-Fix
Activity Score 351
Copywriter
jason_cyc's picture

wow,haha i can't stop to laugh
it's funny and good creative!

jason_cyc
Activity Score 2
graphic designer
BFB's picture

Great Campaign! I love the insight :):)

BFB
Activity Score 934
Copywriter
JAGGY's picture

Hilarious. Nice.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

kanja's picture

i like it too...

kanja
Activity Score 100
Client Servicing
Jumo's picture

Please, let my toys die !! :D

Jumo
Activity Score 590
Art Director |

Jumo

izzlah's picture

wicked !

izzlah
Activity Score 227
Copywriter
PeteRowden's picture

If this was an advert for the fun you can have WITHOUT batteries, it would be passable.

But it's not.

So it's poor.

What this ad tells me is, getting girls to look at your genitals is more fun than any toy with batteries, so don't buy batteries.

PeteRowden
Activity Score 11
Copywriter
ricklongo's picture

It's targeted at parents, who will have a wholly different idea of the situation.

ricklongo
Activity Score 1232
Naziro's picture

HAHAHAHAHAAAAAAAAAAAAAAAA

V NICE CAMPAIGN

Naziro
Activity Score 350
Art Director
mikepants2005's picture

This is the best campaign I've seen on here for years!

mikepants2005
Activity Score 500
Copywriter
ricklongo's picture

Got me laughing outloud. Really good.

ricklongo
Activity Score 1232
teenie's picture

Ha! These are brilliant. Love them.

teenie
Activity Score 1886
Copywriter
Albondiga's picture

Excellent. Great stuff guys.

Albondiga
Activity Score 96
Graphic Designer
m í t i c o's picture

jejeje, good insight.

http://artektracho.blogspot.com

m í t i c o
Activity Score 674
Art Director at BBDO Honduras
Rajib's picture

Mindblowing campaign... keep it up..

Rajib
Activity Score 365
Art Director |

<<.... Method in Madness ....>>

Deevesh's picture

it's nice but there's one picture like that where a small gal is looking in the guy pants.... not an original idea but great work.... kip it up and high.....
:D

Deevesh
Activity Score 5
Graphic Designer at University of Technology, Mauritius
Marcela Cáceres's picture

Justo cuando piensas que no hay salida, la hay... Que buen insight

Marcela Cáceres
Activity Score 108
gilly f.'s picture

cute but wrong age huh?

gilly f.
Activity Score 37
Copywriter
tanvir hassan raju's picture

will a toy really work against this experience....lol

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

toalr2's picture

Brilliant Campaign

toalr2
Activity Score 30
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