Paint

Campaign
Agency Network: 
Published/Aired: 
December 2007
Energizer:  Paint

Description

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Print advertisement created by DDB, South Africa for Energizer, within the category: Gaming.

Caption

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
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Pogi5's picture

These are great. Could see this being applied to other products/services, but great use of an everyday situation nonetheless!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
fractalrene's picture

Good campaign, nice thinking. I would make the crop closer. Good job!

fractalrene
Activity Score 1504
Copywriter
Get-a-Fix's picture

Bravo! DDB South Africa!

Get-a-Fix
Activity Score 351
Copywriter
sonucoues2002's picture

best among the rest

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

sonucoues2002
Activity Score 804
visualizer
JAGGY's picture

Very nice. Love it.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Mandla N's picture

Guys this is uitstekend werk...

Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

LeeHarvey's picture

Uitstekend werk indeed! Goed gedaan guys

LeeHarvey
Activity Score 3043
Creative Director
m í t i c o's picture

Execllent !!

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
rony.wany's picture

gr8

rony.wany
Activity Score 50
Totto's picture

this is good.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Vicomte's picture

I think it´s a very good campaign. New approach of batteries

Vicomte
Activity Score 287
Copywriter at Copywriter
glorifiedproofreader's picture

Hilarious! I have kids; you don't know how true these ads are!

glorifiedproofreader
Activity Score 30
Copywriter
decreative's picture

Good Campaign; Need'd more Art Direction to add-up the value to it.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
Quink's picture

sorry, but i can't believe this won a grand prix! same idea has been done for Nickolodeon TV.

Quink
Activity Score 234
Copywriter
thelionaspirant's picture

this is so not worthy of a grand prix.

thelionaspirant
Activity Score 143
Copywriter
budibud's picture

I love the look from the kid.... Pure evil...
XD
Great!

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

Deevesh's picture

Good works guys....

Deevesh
Activity Score 5
Graphic Designer at University of Technology, Mauritius
hollywood's picture

I'm with "Quink"... nice, but Grand Prix? Is this really pushing the Press category forward in anyway? The Luxor stuff was unlucky not to get the nod.

http://adsoftheworld.com/media/print/luxor_highlighters_che
http://adsoftheworld.com/media/print/luxor_highlighters_hitler
http://adsoftheworld.com/media/print/luxor_highlighters_chaplin

hollywood
Activity Score 103
Copywriter
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