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Mario Galaxy2

Agency Network: 
Published/Aired: 
April 2016
Energizer:  Mario Galaxy2
Energizer Print Ad -  Mario Galaxy2

Description

Print advertisement created by DDB, Mexico for Energizer, within the category: Electronics, Technology.

Advertising Agency: DDB Mexico
Chief Creative Officers: Hernan Ibarra, Walter Aregger
Art Director: Victor Rojas
Copywriter: Rodrigo Rothschild
Planner: Juan Luis Isaza
Account Manager: Matías Del Campo
Account Supervisor: Stephanie Roldan
Producers: Marcelo Genel, Damiana Marin
Illustrator: Victor Rojas
Software Development: Konstantin Tokarev Assatiani
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slimmy's picture

Somehow, I really really like this. Not even sure why. Don't care really. It's interesting and made me smile. And even shows the product benefit.

slimmy
Activity Score 51
Art Director
CuriousPencil's picture

Interesting idea.

CuriousPencil
Activity Score 4225
Copywriter
rikosam's picture

someone explain this to me? >>> i'm dumb

rikosam
Activity Score 19
CuriousPencil's picture

Mario Galaxy 2 is a game for the Nintendo Wii; the wireless Wi-mote, used to play the game, uses batteries. If you're playing a game, the last thing you want to happen is dead batteries. By focusing on the 'full game play-through', this idea implies that a Lot Of Time is used, by a Dedicated Player who Would Freak the F*ck out if dead batteries happen in their "I'm going to finish the game in one sitting" ego-fest. Ergo, therefore, this long-winded complicated domino of a campaign says "our batteries last a long time."

CuriousPencil
Activity Score 4225
Copywriter
rikosam's picture

THanks CuriousPencil, its clear now :)

rikosam
Activity Score 19
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