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Boots

Campaign
Agency Network: 
Published/Aired: 
April 2010
Energizer:  Boots

Description

Print advertisement created by DDB, Chile for Energizer, within the category: Electronics, Technology.

Caption

It only exists if you can see it

Advertising Agency: DDB, Santiago de Chile, Chile
Creative Directors: Matias Lecaros, Simon Subercaseaux
Art Director: Tomás Garin
Copywriters: Felipe Araya, Felipe Hernandez
Illustrator: Gonzalo Arevallo
Photographer: Paolo Remedy
Additional credits: Cristian Seisdedos, Sergio Duarte
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elnietodeNicho's picture

I really like the idea, but I'm not sure abot the copy. Maybe it's lost in translation.

Chingón, Chile!!

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Ceballos's picture

Done better
Poor art..

Ceballos
Activity Score 621
Copywriter
Wordnerd's picture

strange and wrong line. seems to be a typical case of idea and visual first and then telling a copywriter to write something to finish it. (or, yes, bad translation)

Wordnerd
Activity Score 6692
Copywriter
xcreativity's picture

great concept bad copy

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

shitmonk's picture

a reference to the mothership in starwars? or the force?
lol
i dont get it

shitmonk
Activity Score 465
atb2005's picture

It's not the copy that's bad; it's the visuals. Looking for your boots in the dark? Odd. This campaign has a huge potential to be humorous, depending on the choice of objects. Interesting fresh concept nevertheless.

atb2005
Activity Score 13557
shitmonk's picture

looking for your boots on the moon?
im still not getting this
is there anything to get?

shitmonk
Activity Score 465
atb2005's picture

It's about looking for things in the dark (boots, hose, toolbox, etc). Tagline is quirky. I just think they could have come up with better objects to look for. Hose in a garden?

atb2005
Activity Score 13557
shitmonk's picture

would work if they had invented "the flashlight"
or might have made sense if this peticular flashlight had two mods or functions like a cars headlights (long-short)
otherways this doesnt work for me.

shitmonk
Activity Score 465
R U serious's picture

The concept is great.

R U serious
Activity Score 418

Say my name, say my name...

Serafín's picture

very good campaign with a fresh idea
Good Job.

Serafín
Activity Score 16
Copywriter
luispiter's picture

good idea, but the shoes dont relevant

luispiter
Activity Score 2756
comunication
Lefiesh's picture

Lol, checkhill, I had exactly the same impression when I saw the thumbnails of the images. A star destroyer in StarWars. What the... :)

Lefiesh
Activity Score 2
shitmonk's picture

darkness makes the space and im thinking "was it something like this, some image, the initial and accidental image leading to the design of that ship?"

shitmonk
Activity Score 465
perromalo's picture

beautiful insight. Brilliant

perromalo
Activity Score 429
Creative Director at Mateo&co
thedesignaddict's picture

Is this idea unique to Duracell? Couldn't you slap any battery logo on this ad? Duracell's a category leader - surely you could have found a unique proposition?

Overall, adequate but not at all great.

thedesignaddict
Activity Score 5403
Art Director at Freelance
alejulimaty's picture

copy is not necesary

alejulimaty
Activity Score 842
brother buenos aires
IRONWORKS's picture

Great Idea! simple and nice, well done guys!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
sxnz's picture

double spacing

sxnz
Activity Score 7
Art Director
ReDorkulator's picture

Great Art Direction. Very good concept.

ReDorkulator
Activity Score 58
Creative Director
bbdofresh's picture

didn't get the point.

bbdofresh
Activity Score 66
Copywriter
michelangelo's picture

why do you need a flashlight to look for something so huge in a spacious area in the dark

michelangelo
Activity Score 660
Martinn's picture

Oooooooother flashlight ad with a light beam

Martinn
Activity Score 16
Copywriter
janeliza's picture

I like your idea but some execution isn't harmonize..

janeliza
Activity Score 41
Burapha University
fala fulani's picture

Great insight. Having a different Energizer flashlight for the different uses could have pushed the idea further though.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
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