Awesome

Campaign
Agency Network: 
Published/Aired: 
September 2008
Energizer:  Awesome

Description

Print advertisement created by TBWA, United States for Energizer, within the category: House, Garden.

Caption

If you hate being an Awesome Spaceship Commander, don’t buy new Energizer Advanced Lithium.

Advertising Agency: TBWA/Chiat/Day, Los Angeles, USA
Creative Directors: Jerry Gentile, Robin Fitzgerald
Art Director: Jera Mehrdad
Copywriter: Marcin Markiewicz
Illustrator: Antsandwich
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kurtberengeiger's picture

Well, these adverts are definitely disruptive.

kurtberengeiger
Activity Score 7357
Copywriter
STRTLRS's picture

The had-drawn look can be cool for certain products when well executed. This is not one of those cases and I don't think it's appropiate for Energizer. They want to reach a hip young demographic, but unfortunately hipster devices are self charging via USB and such. I just don't see the connection here.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

whitespace's picture

the hip young demographic appreciates more integrated layouts.

whitespace
Activity Score 1953
Creative Director
ackattak's picture

Nice copy, even if it is all kinds of repetitive. I believe that aspect makes the ad more fun. I may very well be a member of this "hip young demographic" and I can diggit.

ackattak
Activity Score 396
Copywriter
brndnrap8's picture

I like the AWESOME hand written font.

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
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