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Couple, 3

Campaign
Agency Network: 
Published/Aired: 
May 2016
Encanto Popsicles: Couple, 3

Description

Print advertisement created by Richards Lerma, United States for Encanto Popsicles, within the category: Confectionery, Snacks.

Advertising Agency: Richards Lerma, USA
Chief Creative Officers: Aldo Quevedo, Guillermo Tragant
Creative Directors: Victor Garcia Hoz, Guillermo Bagnato
Art Director: Guillermo Tragant
Designers: Mckenzie Teng, Juan Lagos
Photographer: Stewart Cohen
Photo Assistant: Matt Taylor
Producer: Matias Sada
Retoucher: Stewart Cohen
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Highest Rated

sacrilegend's picture

Well spoken. I stand corrected on the half-assed bit, so I apologize there.

You're right: it's all subjective. I just think this is easy and needlessly sexualized.

sacrilegend
Activity Score 3394
Copywriter
sacrilegend's picture

Idiotic, plain and simple.

Cap it all off with the fact that the creative directors don't have the balls to show a male-to-male relationship, and you've got not only a stupid campaign, but a half-assed stupid campaign.

sacrilegend
Activity Score 3394
Copywriter
aqwack's picture

We actually have an execution coming up like what you're describing. But the concept wasn't about that, or girl and girl. That would be too simplistic and short-sighted in the XXI century.
All of them are real couples, not actors and the concept leveraged the name of the brand: Enchanted to meet you.
If you think it's idiotic, cool. That's the beauty of creativity.
We really like it, our clients really liked it and consumers really embraced it.

aqwack
Activity Score 65
Creative Director at Richards/Lerma
sacrilegend's picture

Well spoken. I stand corrected on the half-assed bit, so I apologize there.

You're right: it's all subjective. I just think this is easy and needlessly sexualized.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

100% right.

kleenex
Activity Score 58667
Web Designer/Developer
BAdsoftheworld's picture

I don't like that kind of stuff

BAdsoftheworld
Activity Score 3519
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