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Agency Network: 
Published/Aired: 
December 2008
Enbridge:  Jump
Enbridge Print Ad -  Jump

Description

Print advertisement created by Karo, Canada for Enbridge, within the category: Industrial, Agriculture.

Caption

Have fun out there. But steer clear of our pipeline construction zones just to be safe. These rights-of-way may have invisible hazards that are dangerous for snowmobiles and riders. For
more information call 1-866-557-5576.

Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Phil Copithorne
Art Director: Scott Shymko
Copywriter: Craig Reynolds
Photographer: Justen Lacoursiere
Digital Illustrator: Sheldon McLean
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phildesignart's picture

If these right-of-ways are dangerous then I feel we need to see what could happen. I honestly thought he jumped it once and was heading back for some more action. Nice thinking but doesn't elaborate on the danger enough.

phildesignart
Activity Score 252
Graphic Designer at Freelance
Jet Propulsion Lab's picture

This reminds me of that full-page newspaper ad I saw a while ago with a skier launching off a fold.
Pretty similar image...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Crusty555's picture

Show only one crashed Snowmobile after a "big" jump.
And the lines in the snow have to be grey not blue, more realistic.

Crusty555
Activity Score 51
Art Director at AUFBRUCH |

If you pay with nuts you will served by monkeys.

jackmoore257's picture

Been done before.

jackmoore257
Activity Score 203
Muh's picture
Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

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