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Agency Network: 
Published/Aired: 
February 2008
Emirates Environmental Group:  Nylon bags

Description

Print advertisement created by JWT, United Arab Emirates for Emirates Environmental Group, within the category: Public Interest, NGO.

Caption

What goes around comes around. Keep the sea clean.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrator: Nabil Kamara
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
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Highest Rated

Adcritic10-10's picture
Adcritic10-10
Activity Score 124
Creative Director
Berlini89's picture

wow!
amazing! thumbs up!!!

Berlini89
Activity Score 45
Adcritic10-10's picture
Adcritic10-10
Activity Score 124
Creative Director
wallcore3's picture

only the copy, the graphic is way different, bad argument

wallcore3
Activity Score 33
Copywriter at E Torres Publicidad |

we are the champions my friends

Davosk's picture

The only thing identical is the phrase which has been around alot longer than these ads.

Davosk
Activity Score 4811
Art Director
andreis's picture

you dont have to be sorry for being ignorant and comparing apples to oranges, i'm sorry that you are one of those people who can't wait to write a "DONE!" comment...

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

Marcela Cáceres's picture

In my opinion this one is much better.

Marcela Cáceres
Activity Score 108
Vicomte's picture

simple and (fast) clean ;-)
Good job

Vicomte
Activity Score 287
Copywriter at Copywriter
bagusasik's picture

I like this one. Well done...

bagusasik
Activity Score 68
Art Director
Peter66's picture

stop sushi please!!!!!!

Peter66
Activity Score 718
miette's picture

it's maki duuuuuuh

miette
Activity Score 9
jwt
miette's picture

:)))))

miette
Activity Score 9
jwt
yamaniouk's picture

t'es la meilleuse..

yamaniouk
Activity Score 20
Creative Director at Creative Director
catwalk's picture

Yep... thats the way you do it! Great work !

catwalk
Activity Score 24

Martin Mol

Alistair C.'s picture

very good!

Alistair C.
Activity Score 692
Copywriter
rebelscum's picture

Exactly the same as a WWF Campaign done in Canada last year. I mean EXACTLY the same. Don't know if JWT did that one as well, but it's identical.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Tripioso's picture

Excelente. Impactante!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

cullers's picture

I like this and the fish smothered in oil best, I think because the play on "around" where it's actually surrounding the rice and the fish respectively. What goes around comes around, and it is Actually around the items! I also LOVE the little "place your trash in proper receptacles" dude on the outside of the middle wrapper, very witty.
Lovely overall.

cullers
Activity Score 332
SCAD
Jet Propulsion Lab's picture

I like the fact that you used the word "around" four times in your comment. Just look around you, I think you're the only person who figured out the play on "around" in the ads. Genius!!!

Well, congratulations, team. Champagne all around!?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Pogi5's picture

Great! Really good awareness campaign!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Jetstream's picture

This is great, so hungry now ,)

Jetstream
Activity Score 115
Other at Freelance CD
Twinsen1201's picture

GREAT!

That´s the way I always saw shushi, YUCK!

Twinsen1201
Activity Score 50
Creative Director
mrtalented's picture

looks like student work. sorry.

mrtalented
Activity Score 2171
Creative Director
andreis's picture

really, i don't understand why people are keep saying "sorry". Who do you think you are? An advertising referee? god? do you think it's up to you if this ad will get any recognition or not? or even better - "sorry, but it's been done before", well, i dont want to ruin your life, but EVERYTHING HAS BEEN DONE BEFORE, so stop please...

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

phoamcor's picture

Dubai's construction boom is nowhere near as huge as its fake ad boom.

phoamcor
Activity Score 1284
EGGO's picture

Uh oh...I don't know what to tell my friend that his idea is not original anymore. http://img362.imageshack.us/my.php?image=n43101780306123601581am3.jpg

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Davosk's picture

It's not exactly the same and it's been backed up by two others. The art direction here is 100 times better. I go for these.

Davosk
Activity Score 4811
Art Director
fabio16's picture

Nice

fabio16
Activity Score 2
Graphic Design
Vudu6's picture

I agree with Davosk... the art direction here is way better :)

Vudu6
Activity Score 81
Copywriter
Bye's picture

Yeah, who cares the idea has been done before, right?
http://www.joelapompe.net/wp-content/uploads/2008/04/dirtysushi2001.jpg

Bye
Activity Score 1464
Adaddicted's picture

As per Adcritic10-10, the campaign itself is recycled; even the copy. Late indeed!!!
But the Art Direction is simply wonderful...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

devkarthik's picture

cool stuff :)

devkarthik
Activity Score 409
jazarah's picture

i like it, and congrats to JWT on the agency of the year award at the Dubai Lynx, good job!

jazarah
Activity Score 1262
j4son's picture

NICE WORK

j4son
Activity Score 266
Copywriter
Saatchi Makak's picture

Bad work

Saatchi Makak
Activity Score 246
Singapore
white_shadow's picture

this is just showing creativity

nothing to do with clean sea.

white_shadow
Activity Score 108
electronic media student
Guest's picture

waoo so cute

Guest
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