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Agency Network: 
Published/Aired: 
November 2008
Emirates Classic Car Festival:  Wife

Description

Print advertisement created by Bates, United Arab Emirates for Emirates Classic Car Festival, within the category: Recreation, Leisure.

Advertising Agency: BPG Advertising, Dubai, UAE
Creative Director: Ranesh Keswani
Art Directors: Ragesh Warrier, Rajaram Ojha
Copywriter: Micky Kalita
Other additional credits: Aziz Memon, Arif Ladhabhoy
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Highest Rated

Guest's picture

like the copy
and yes GPS was the wife is better but i like this one among all threes

and wives are still GPS

Guest
TRICKY's picture

nice copy, made me chuckle hiar hiar hiar

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

phkghk

Guest
Guest's picture

The headline construction is repetitive. Enjoyed the first headline, but that was before I saw the other two. Now I think the campaign is just ok.

Guest
kurtberengeiger's picture
kurtberengeiger
Activity Score 7326
Copywriter
silvertongue's picture

For some reason this reminds of the Rolls Royce ad about the loud dashboard clock.

silvertongue
Activity Score 555
Copywriter
Blessed Besse's picture

edgy. romantic. fruity.

Blessed Besse
Activity Score 104

LOVE,

BLESSED BESSE

mckeephoto's picture

Ah, but it is so true!

mckeephoto
Activity Score 83
Boston, MA |

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

Guest's picture

Hola, soy Andrea 29 años de Cali Colombia y busca amigos cariñosos escribeme
besos

Guest
Guest's picture

let's forget the photoshop for a while and think more in the idea?

This isnt an ad for a paint artist... It works, thats it. If you see an idea like this, and the only thing you can see is that its been executed poorly (which is not the case), then you might work with illustration, adobe certification, pizza deliver, or anything that doesnt need to work with the "idea".

Guest
Guest's picture

Finally someone who look at the ads in general, thanks for the comment...

Guest
mikelite's picture

I appreciate your approach, but I don't really see an idea here. The headlines are okay, but overall they feel like they could use some more refining, start with quit relying on the same sentence structure for all three. I get what they're trying with the weathered paper look, but the AD makes it feel like a pirate treasure map from the 1600s.

And you don't need to repost the same exact comment on all the ads...

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Guest's picture

shouldn't it say "when the GPS was the wife" instead of "when the wife was the GPS" and i would say copilot or something else, no wife.

Guest
Guest's picture

but i like it anyway

Guest
phoamcor's picture

OH GOD PLEASE MAKE THIS LAME CAMPAIGN STOP.

The 3 headlines are garbage and I would send the team back to write a hundred more to see if they could actually come up with something decent.

phoamcor
Activity Score 1284
Guest's picture

Ads from a time when cars didn't have GPS.

Guest
Guest's picture

Ads from a time when the cars didn't have GPS.

Guest
Guest's picture

Headlines from a time when they didn't have copywriters.

Guest
Guest's picture

Headlines from a time when they didn't have copywriters.

Guest
Guest's picture

are any of you genuine copywriters out there, with the skill to pen a great headline? Or are you all so caught up in this age of minimalist, visual thinking that you've forgotten what good copy is? I think these are great headlines...and no, it's because I'm one of the writers. They are simple, crisp and do have a certain tone of voice which fits the whole brand feel. So before you open up your own can of 'whoop ass' on this campaign, think about it for a second. thank you.

(PS. I'm not posting this as a guest because I want to hide. It's just that I don't have my registration details with me right now.)

Guest
Guest's picture

Hmm, maybe because this formula and structure has been done ad infinitum over the years. It is unoriginal and lazy. That's why. And yes I am a living, breathing copywriter. Just not the copywriter who wrote these. For which I am thankful.

Guest
CurryJ's picture

are any of you genuine copywriters out there, with the skill to pen a great headline? Or are you all so caught up in this age of minimalist, visual thinking that you've forgotten what good copy is? I think these are great headlines...and no, it's because I'm one of the writers. They are simple, crisp and do have a certain tone of voice which fits the whole brand feel. So before you open up your own can of 'whoop ass' on this campaign, think about it for a second. thank you.

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

good lines. The first one is best.

Guest
Guest's picture

like the copy
and yes GPS was the wife is better but i like this one among all threes

and wives are still GPS

Guest
thefakehuman's picture

nice...very gud copy

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

i agree that GPS was the wife is a better way but i like it quiet well

and wives are still GPS

Guest
Guest's picture

i agree that GPS was the wife is a better way but i like it quiet well

and wives are still GPS

Guest
Guest's picture

art direction need help.

Guest
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