Agency Network: 
October 2008
EmblemHealth:  News


Print advertisement created by Hill Holliday, United States for EmblemHealth, within the category: Finance.

Advertising Agency: Hill Holliday, USA
Illustrator: Arnie Presiado
Executive Creative Director: Alon Shoval
Creative Director: Arnie Presiado
Art Directors: Howard Herrarte, Jarard Isler
Copywriters: Alon Shoval, Tom Jackson
Print Production Manager: Joe Scopazzi
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STRTLRS's picture

At first glance, the illustration suggests a group of people singing Christmas carols. They also don't seem to be reading good news... I do like the simplicity of it and the way the brand is called out.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

luispiter's picture

is nice.. no extraordinary

Activity Score 2756
jsantanaxp's picture

best of 3 versions.
- emblemhealth: news
- emblemhealth: animals
- emblemhealth: rocket


Activity Score 401
Other |


Dale's picture

Having written more than a few pharma/healthcare ads, I feel for them because it can be difficult to be creative and avoid regulatory issues.

This works. It's not groundbreaking or breathtaking, but it works. I'm not crazy about the way the second and third sentences are put together in the copy, but that's me.

- Commenting in all caps with poor spelling and grammar is so done before -

Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Hibon's picture

Yes, this works. Clean execution and at least we can see the LOGO.

Activity Score 3734

Simple ideas are the best !

Nanel's picture

i don't get it

Activity Score 283
Guest's picture

wow is this lame. Make all the excuses you want. C-K proved you can do killer conceptual work for healthcare/pharma.

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