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Dead pixel

Agency Network: 
Published/Aired: 
February 2009
eMAG:  Dead pixel
eMAG Print Ad -  Dead pixel

Description

Print advertisement created by GMP, Romania for eMAG, within the category: Retail Services.

Caption

One dead pixel out of 1.310.720 is nothing.

Advertising Agency: GMP, Bucharest, Romania
Creative Director: Ştefan Vasilachi
Art Director / Illustrator: Mircea Mocanu
Copywriter: Mircea Topoleanu
Strategy: Matei Ioncică
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Highest Rated

Guest's picture

if u dont get it, it doesnt work.

i didn't

Guest
Guest's picture

And this ad is nothing...

Guest
Guest's picture

yep - nothing .. unless ofcause you think its something.. then its a dead pixel

Guest
lucaszaiden's picture

Didn`t get it...

Ivan, I`ve sent you an e-mail.

lucaszaiden
Activity Score 93
VP Executive Creative Director |

.

cyrusko's picture

Something new,but what's that product?

cyrusko
Activity Score 21
Guest's picture

the execution is good but i don't get the idea here :/

Guest
Guest's picture

bastnte paraguaya

Guest
vuxanovici's picture

It's an ad for resealed electronic products (resealed like in products with small errors repackaged and sold at a lower price). So: a monitor/laptop with one dead pixel is nothing to worry about.
But indeed, the idea of the micro-agricultural-alien universe in the grass makes me think that someone had a bit too much grass.
First I thought those are the pixels, so, a bit disgusted, I started searching for the dead alien. Then I realized it's more of "Horton Hears a Who" (you probably know/heard of the animation movie), but still... It's a bit farfetched, IMHO.

vuxanovici
Activity Score 253
Copywriter at V+O
Guest's picture

why are the hands of the alien/pixel thingy reaching out the magnifier at the upper left side? Doesn't make any sense....

Guest
Guest's picture

I guess the dead pixel must refer to the white cross on the ground right? (right centered), so the little yellow men must be the pixels, I guess. It's nicely done anyway.

Guest
Guest's picture

And if it WERE possible to reach hands through the magnifier, why are his hands so disproportionately large? They're not being magnified.

Guest
Guest's picture

cool brief, nasty idea and no criteria, who said that pixels look like aliens?

Guest
Guest's picture

i think it would work even with shit instead of that yellow creatures. it works for me. nice craft

Guest
A.G. Pennypacker's picture

I love when stock photography shows up over and over again in ads. It just makes me giggle.

http://adsoftheworld.com/media/print/norton_systemworks_watch

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
vuxanovici's picture

Pennypacker: Are you like 12? That image is the default desktop image from Windows XP :)))))))

vuxanovici
Activity Score 253
Copywriter at V+O
A.G. Pennypacker's picture

Hey vuxanovici,
Like most ad professionals I'm a Mac guy. I've never even seen the Windows packaging, so excuuuuuUUUUUuuuuuse me! By the way, I'm like 13. Hence the giggling.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
vuxanovici's picture

That doesn't excuse you, sorry :)

vuxanovici
Activity Score 253
Copywriter at V+O
Guest's picture

it's a different image

Guest
PUBLICITARESCU's picture

A MONITOR IS A LIGHTING SOURCE. THAT SHADDOW DROPPED BY THE MAGNIFIER ON THE MONITOR IS A BRAINLESS B..SHIT.

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
Guest's picture

youre fired ivan by showing this ad

Guest
Guest's picture

publicitarescu, would ye be so kind as to explain to us in minute detail which is the shadow (one 'd', mind you) you're talking about and, most importantly, why do you think it's dropped by the magnifying glass. thanks.
and now, dumbed down for you: it's a product that advertises a second hand electronics company - second hand products that have small but insignificant imperfections such as scratches, etc. the claim puprports that regardless of one pixel less, the computer is still gonna work.

Guest
Guest's picture

GUEST, PUT YOUR HAND ON YOUR MONITOR. IF YOUR HAND IS CASTING ANY SHADOW ON YOUR SCREEN, IT MEANS THAT YOUR MONITOR HAS MORE THAN 1.310.720 DEAD PIXELS, WHICH IS SOMETHING. NOW, LOOK CLOSELY AT THE MAGNIFIER ON THE IMAGE WE ARE TALKING ABOUT.

Guest
Guest's picture

if u dont get it, it doesnt work.

i didn't

Guest
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