Mushroom

Campaign
Agency Network: 
Published/Aired: 
July 2007
Elter:  Mushroom

Description

Print advertisement created by Saatchi & Saatchi, Venezuela for Elter, within the category: Pharmaceutical.

Caption

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
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Highest Rated

hallison's picture

I don't think it's suggestive enough, someone who needs rehab may not see the message and this is a loss of point for the ad. I think it could be done better.

hallison
Activity Score 2

Rehab is the chance to a new life, why not take the chance?

Andy-B's picture

Brilliant,Brilliant.....Brilliant
Talking about 'thinking out of the box'
I like...

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
mikelite's picture

I love how you use an overused cliche to describe an overused technique. IRONY AT IT'S FINEST!

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

sneakyhands's picture

a weapon is used voluntarily. it sounds like not washing vegetables is intentional so that someone may later be poisoned.

sneakyhands
Activity Score 1857
Copywriter
Davosk's picture

I don't mind these, the message is clear enough and the art is nice. To be picky though, explosives are used alot, as are guns, to convey the idea that something is bad for your health. It would be better to use a metaphor that relates more to poisoning.

Davosk
Activity Score 4811
Art Director
frankopinion's picture

totally agree with sneakyhands! but i think the problem lies in the choice of word 'weapon'.

frankopinion
Activity Score 21
TBWA/INDIA
sumsum's picture

sorry but this is shitty. LAME!!!! all of them. 90ties!!!! stop showing good things as threads. its soo... well, it`s annyoing still having to look at such ads

try new insights!!!!!

sumsum
Activity Score 613
copywriter
mikelite's picture
mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

untitledartwork's picture

I like this one

untitledartwork
Activity Score 33
graphic designer at an agency and being a parttime student Advertising at the WDKA Rotterdam
Albondiga's picture

Love it. Nice one guys.

Albondiga
Activity Score 96
Graphic Designer
LisAD's picture

this one kind of falls through... mushrooms aren't supposed to be washed. it ruins them.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

brycetype's picture

i always wash my mushrooms. I dont feel i ruined them by not eating dirt

brycetype
Activity Score 24
Art Director at Freelance Art Director
Wordnerd's picture

Nice visuals (exept the tomato imho) but comparing an unwashed vegetable with a nuclear blast is not exaggerated, it's rediculous.

Wordnerd
Activity Score 6690
Copywriter
gbl's picture

love this one.

gbl
Activity Score 451
Copy
alvinpck's picture

Is the word "weapon" really necessary? The visuals are clear enough. Just stop at "deadly".

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
virtualplaydoh's picture

I agree. Don't think you need the word weapon. Visual solution works. Overused a bit sure. But it works.

virtualplaydoh
Activity Score 252
phoamcor's picture

NICE

phoamcor
Activity Score 1284
Favete's picture

The best of the 3. Coz it's not an Hybrid.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

ziad hamdan's picture

exaggeration

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

vigo57's picture

The idea is great, the copy is the only think that it had a little problem, the problem is with the word weapon, as sneakyhands said, I think is better "An unwashed vegetable can become dangerous... or something like that, would be deadly... I don't Know...

I think that something is missing with the translation. But at the end the idea is great.
Good Job guys.

vigo57
Activity Score 12
mccann erickson
CR_AD's picture

Very good idea, damage that the signature describes the picture! It is redundant !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
oshe's picture

Look good

··o.s.h.e··

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

renzz's picture

I like this one so much more than the others. But, again, the top message messes it up :/

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

mark3r's picture

This AD is a 10.

mark3r
Activity Score 1949
Art Director at Scout
lung cao's picture

Not bad like my best.

lung cao
Activity Score 4
Bassac Orchid
keddy's picture

This is the best out of the three...the mushroom cloud wow!

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

walkingbuddha's picture

in some countries, a washed vegetable is more dangerous?

was this a real brief?

walkingbuddha
Activity Score 188
Art Director
el_rasta's picture

very nice art direction... great idea!!!!! congratulations

el_rasta
Activity Score 17
art director |

JAH MAN

Guest's picture

Mushrooms aren't vegetables.

Guest
hallison's picture

I don't think it's suggestive enough, someone who needs rehab may not see the message and this is a loss of point for the ad. I think it could be done better.

hallison
Activity Score 2

Rehab is the chance to a new life, why not take the chance?

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