Log in or register to post comments
k-rocka's picture

This campaign is too smart for my feeble brain! Can anyone explain?

k-rocka
Activity Score 426
Graphic Designer
PaulyG_fill in the blank's picture

is the point here that she's still with the last guy? or is it that he's a construction worker, which stands out when all the other guys are actors and directors.

PaulyG_fill in ...
Activity Score 1148
Copywriter
tjb1970's picture

it's pure borrowed interest. but the connection is not made clear as far as i can tell. seems they are trying to show that great things eventually become not so great, kind of like second hand clothing. not sure if that's the point you want to be making, but that's what i take away from it. doesn't really work for me.

tjb1970
Activity Score 492
Creative Director
twelve_noon's picture

maybe you have to become less famous thus poorer in order to buy those second-hand designer furniture... but multiple translations for an ad mean 1 thing=not a strong clear message

twelve_noon
Activity Score 617
Creative Director
twelve_noon's picture

or maybe you have to wait for rich people to start getting poorer so that they have to sell their furniture and you can buy them... whatever

twelve_noon
Activity Score 617
Creative Director
PaulyG_fill in the blank's picture

I think it's just that she married guy after guy after guy until she found the one that she has stuck with.

Although, that doesn't really relate to second hand furniture because I don't have to wait and wait until I find the perfect couch. I can go to a second hand store right now and buy my perfect couch if I want to.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ivan's picture

I think this is a parallel between "second hand woman" and second hand clothes.

ivan
Creative Director at Ads of the World
Conceptual-eyes's picture

But they're not selling clothes Ivan. Designer furniture. Or am I being dumb?

Conceptual-eyes
Activity Score 1475
Copywriter
ivan's picture

Sorry, yes.

ivan
Creative Director at Ads of the World
Monic's picture

:)))) Very funny, very intelligent i think. I really liked very much.
I don't agree it's not clear... if you really wanted something
in the past, now you have a chance to get it. it's clear right...

Monic
Activity Score 14
Art Director
PaulyG_fill in the blank's picture

oh i get it. It's not elizabeth taylor who waited to find the one, it was the construction worker who waited for her.

still not sure how that relates to secondhand furniture.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Dick Huges's picture

I think is very intelligent concept and is funny.

Dick Huges
Activity Score 937
Copywriter
miko1aj's picture

Sure, great idea. Nice art direction. Very good.

miko1aj
Activity Score 3082
DarkSide's picture

I like it.
It´s true that the timeline has been used a lot, but still there´s something interesting about this campaign

DarkSide
Activity Score 1064
Other
tjb1970's picture

still don't think it's very clear. i get it now... if you wait long enough, you'll be able to get e. taylor or s. stone, just like 2nd hand furniture. but obviously a number of people are struggling to get to that point. i just don't think the link is made clearly enough, but there is definitely a nice thought there (although it's still complete borrowed interest).

tjb1970
Activity Score 492
Creative Director
hang-the-dj's picture

I agree that these are a bit confusing.

At first I was trying to figure out what the stars pictured were waiting for, but once you realise it's not them doing the waiting it makes more sense.

Would people really spend that much time with it though?

hang-the-dj
Activity Score 1262
Copywriter
MarceloG's picture

To me, a lot clear. It shows thai if you can´t get something while its
the hottest stuff around(as Elizabeth Taylor was on the 50's), you could
just wait for it to be less "wanted", when it becomes a second hand item.

That's why the construction worker got Taylor, because she is not that
hot any more.

-------
Sorry for my English! I am a lot better in Portuguese.

MarceloG
Activity Score 820
Copywriter
RAZ21's picture

call me stupid but i didn't get it at first. i did get the whole decadence of the personas used in the ads and that they were once million dollar babies but ended up being cheap. but the copy didn't help me get that. still the concept is really really smart.

a bit too smart for me obviously!lol

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

hotmail's picture

Blah

hotmail
Activity Score 26
Creative Director
Andreas TM's picture

Good concept. Not sure the AD helped though...

Andreas TM
Activity Score 129
Creative Director
me thinks's picture

First, she marries Hilton Hotels’ Owner.
Then high-profile actors. One after other.
And, ultimately marries a construction worker.

From Hilton Hotels’ Owner to Construction Worker. It’s the same good-old Elizabeth Taylor that they get.

See the connection? Same designer furniture used by rich-and-famous will be yours.

I kinda like it.

me thinks
Activity Score 722
Copywriter
Monic's picture

One thing is very clear... This campaign has won all awards of Turkey.
It was winner at Kırmızı Awards which is the national print advertising competition.
Also it was winner at Milliyet's Cannes Festival Prediction Award.
And now it's in finalists of New York Festivals Print Advertising.
Let's see what's next.

Monic
Activity Score 14
Art Director
LisAD's picture

haha... I liked this one!!! :D
smart... clever...

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

Advertisement
Featured Content

Latest Collections

Advertisement