Burnt

Campaign
Agency Network: 
Published/Aired: 
November 2008
Elf:  Burnt

Description

Print advertisement created by Saints and Warriors, India for Elf, within the category: Industrial, Agriculture.

Caption

It's what's inside that counts, even for your engine. Use Elf Super HDB Turbo Engine Oil, and keep your engine 100% clean inside.

Advertising Agency: Saints & Warriors, Mumbai, India
Art Director: Sandesh Ghadi
Copywriter: Arjun Dutta
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tantrik_indian's picture

1.he burnt the baby on purpose?
2. what is the connection?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Favete's picture

He didn't burnt it... the burning builiding did it... damn!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

capywriter's picture

of course he didn't and I assume that's not what the copy meant to say, but it DOES.

capywriter
Activity Score 5453
Copywriter at Freelance
DengueFever's picture

Something like that (heroic story, horrific vison, etc...)for an oil engine, seriously ??!!

Please Saints & Warriors, better use your money to burn your copywriter

DengueFever
Activity Score 148
BFB's picture

These are all very bad and have absolutely no connection with the product.

BFB
Activity Score 934
Copywriter
mark3r's picture

"it"???

mark3r
Activity Score 1921
Art Director at Scout
Sharon Jackson's picture

These very brutal ads have nothing to do with engine oil.
It is like trying to kill a fly with a hammer.
Bad taste.

Sharon Jackson
Guest's picture

....hammer?... road-roller maybe.

Guest
Guest's picture

hammer?.... road-roller maybe

Guest
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