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tjb1970's picture

this campaign is trying to hard. takes too long to get (if at all) and the message feels a little off. appreciate the thinking, but overall, a miss.

tjb1970
Activity Score 492
Creative Director
LisAD's picture

why are they put together from cars(?)?
what's the product?

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

Juan Pablo De Gamboa's picture

Dont get it, sorry, I saw the whole campaign tryng to force my eye to found something in the patterns, but no, I did not.

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

www.degamboa.com

Brophy's picture

They're nice. The pictures are compilations of what is scared most of the particular creature. Gazelle for the lion. Cats for the dog. And I believe cars for the elephant. I may be wrong about the last one, but it's still good.

Cheers,

Brophy
Activity Score 102
Copywriter
chintan ruparel's picture

im amazed that people dont seem to get it, so i guess i'll spell it out...
so, here it is: if u zoom and observe closely, each animal is made up of lots of other smaller elements. in this case for eg, its cars. what it implies (according to me) is that the sound of one single trumpet from an elephant is equivalent to a billion cars honking/in motion at the same time on a videocon television.; which i think is a decently good idea very well executed!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

chintan ruparel's picture

whoops, guess i mayb wrong..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Kamikaze's picture

I dont get this! chints... where are u?

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

chintan ruparel's picture

here i am, this is me, there's nowhere on earth id rather be ;)

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

pneuburg's picture

the campaign needs too much explaining, if you don't get it quickly it's not working.

pneuburg
Activity Score 251
Creative Director |

pjn

tjb1970's picture

this campaign is trying to hard. takes too long to get (if at all) and the message feels a little off. appreciate the thinking, but overall, a miss.

tjb1970
Activity Score 492
Creative Director
kc_brock's picture
kc_brock
Activity Score 703
Art Director |

rd

kc_brock's picture

seems like a ton of work for a very used idea.

kc_brock
Activity Score 703
Art Director |

rd

tantrik_indian's picture

Chintan (You are doing way too much chintan) "the sound of one single trumpet from an elephant is equivalent to a billion cars honking/in motion at the same time on a videocon television.; which i think is a decently good idea very well executed!"
HOW IS THIS A DECENTLY GOOD IDEA??? Come on. Piyush may be God. But honestly, this is baaaad!

~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

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