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Haunted homes, Eggplant

Campaign
Agency Network: 
Published/Aired: 
December 2011
Electra:  Haunted homes, Eggplant

Description

Print advertisement created by Grey, Israel for Electra, within the category: Electronics, Technology.

Caption

Electra Chef
For odor haunted homes

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Uri Shoham
Art Director: Shirley Bahar
Account Manager: Dani Brande
Account Executive: Galya Ratson
Account Supervisor: Sarit Sternhell
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kleenex's picture

hahahahahaa love them all.

kleenex
Activity Score 58531
Web Designer/Developer
pierrelastname's picture

Done by Almap BBDO for Bayer, and published in Archive.

pierrelastname
Activity Score 2869
Copywriter
Tom Megginson's picture

Eggplant has a smell? That's news to me.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
ivan's picture

Maybe when rotten? =)

ivan
Creative Director at Ads of the World
Hadrons's picture
Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tom Megginson's picture

I assumed as much. (I'm a big baba ghanoush fan, myself.)

But I still think this execution is the weakest of the series. The smell of garlic in any form, I can "visualize" (in the smell sense). Same with cooked (esp. fried) meat.

But the eggplant is an ingredient that has no strong smell or taste on its own. It's used in cooking mostly for texture.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Hadrons's picture

You never roasted it on your stove top.... Obviously :-))

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture

satanplant))) good concept! like it!

Mammoths-Not-Dead
Activity Score 414
MicheleVirgilio's picture

like. Very nice ad

MicheleVirgilio
Activity Score 2617
Roger Keynes's picture

Sorry.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

somecopywriter's picture

Great idea, should've used something smellier than eggplant, steak & pumpkin (why pumpkin?) though. Pilchards, spilled milk(excuse the cliche) or old fruit, maybe?

somecopywriter
Activity Score 1113
Copywriter at Boomtown
tirthomitro's picture

sucks... literally

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Abhishek Parikh's picture

Good thought. I liked it.

Abhishek Parikh
Activity Score 568
Michaelsmagic's picture

love the all 3

Michaelsmagic
Activity Score 261
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