Le Tour de la France, 1

Campaign
Agency Network: 
Published/Aired: 
May 2015
E.Leclerc:  Le Tour de la France, 1

Description

E.Leclerc is the supermarket chain that created the "who is the cheapest" app. The app is used in France to compare product prices between E.Leclerc supermarkets and its competitors around it.

Print advertisement created by Australie, France for E.Leclerc, within the category: Retail Services.

Caption

No need to travel around France. Anywhere there is a E.Leclerc, it is the cheapest.

Advertising Agency: Australie, Paris, France
Creative Directors: Stéphane Renaudat, Claire Ravut
Art Director: Léa Legrand
Copywriter: Arnaud Lesueur
Photographer: Jean-Baptiste Courtier
Print Producer: Jerôme Morel
Art Buyer: Stéphanie Lhermitte
Account Director: Orange Viguerie
Account Executive: Delphine Abou
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