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Magnet

Campaign
Agency Network: 
Published/Aired: 
June 2008
El Tiempo:  Magnet

Description

Print advertisement created by BBDO, Colombia for El Tiempo, within the category: Media.

Caption

Publish a classified ad and get many offers in return.

Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martínez, Hugo Corredor
Group Directors: Miguel Rojas, Nicolás Nieto
Graphic Design: Andrés Montes
Copywriter: Juan Felipe Rodríguez
Photographer: Alfonso Torres
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Highest Rated

salvarredy's picture

Nice idea,

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

NatalieM's picture

Could use a lot more people to show how powerful the ad/magnet is.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

jorhrambo1976's picture

great idea. since the economist in 2002 i don't see great ads of classified ad. Good.

jorhrambo1976
Activity Score 13
ALMIGHTY
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
cullers's picture

Abiding by the rules.

Done. Ad was for Real media saw it in:
Mark Gobe's book "Emotional Branding"
Page xxiv of the introduction.

Gobe is using the ad as an example of the mentality that advertisers should NOT have in relation to consumers and claims that his book is trying to counteract this sort of thinking.

He includes two other executions, lightbulb with consumers as moths and fishhook with consumers as fish.

cullers
Activity Score 332
SCAD
entropiamonamour's picture

Boring.

entropiamonamour
Activity Score 65
calderon's picture

Ojala cannes se deje seducir por Colombia. Muy Buen trabajo. Menos la siguiente. Se salio del layout propuesto.

calderon
Activity Score 22
chunkylover's picture

Cannes??? yeah right

or

Cannes??? si claro

chunkylover
Activity Score 51

one day... for now just work for it

calderon's picture

Mala leche

or

Bad milk

calderon
Activity Score 22
mauroxxx's picture

clean simple message, easy to understand, and is not boring, the image have impact, good job

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
StuartLittle's picture

www.sanchobbdo.com.co
Cool Web Site

StuartLittle
Activity Score 466
Other
reactor's picture

'OUR CLASSIFIED ADS PULL RESULTS' would have been a better line. Copy just doesn't work.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

-DaMontana-'s picture

This is a Colombian ad, in the translation to english lost a bit of power, but it keeps the idea

-DaMontana-
Activity Score 118
All ears's picture

Ah..............................no!

All ears
Activity Score 233
Copywriter, London
salvarredy's picture

Nice idea,

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

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