Messi

Campaign
Agency Network: 
Published/Aired: 
April 2013
El Diario:  Messi

Description

Print advertisement created by DDB, Bolivia for El Diario, within the category: Media.

Caption

Undistorted truth.

Advertising Agency: DDB, Bolivia
Executive Creative Director: Henry Medina
Art Director: Moisés Calzada
Account Director: Emanuelle Medina
Client Team Director: Antonio Carrasco
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certaintly's picture

for some reason this visual gives me hard deja-vu

anyway, it works but it´s pretty bland

certaintly
Activity Score 3988
certaintly's picture
certaintly
Activity Score 3988
morse's picture

I don't get this campaign. Anyone cares to explain?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

this newspaper doesnt distort the truth/reality.

or more literally: what you see is what you get.

it's a simple, concise way of giving that message, but the concept itself is just boring and frankly overused in this category

certaintly
Activity Score 3988
Marceleza's picture

Thats Messi, he comes with the ball, score 3 goals and boom!!! Newspaper cover page!!!

Marceleza
Activity Score 24
Art Director
certaintly's picture

hopefully tomorrow he can score 4!

certaintly
Activity Score 3988
Gandalfthecat's picture

I deeply applaud the ambition and intelligence of the creative, but I think it takes JUST a bit too long to reach the "I get it moment".

Gandalfthecat
Activity Score 228
Copywriter at Canada
Andrej Troha's picture

It's not the eye that distorts the images. It's the brain. OK? It's simple elementary school biology. Speaking about elementary school: http://www.cyh.com/HealthTopics/Library/eyewk-2a.gif

Andrej Troha
Activity Score 613
Kazu Sato's picture

People wouldn't get it in the snap.

Kazu Sato
Activity Score 107
kleenex's picture

I don't think ti works.

kleenex
Activity Score 58791
Web Designer/Developer
jackblack's picture

Do your eyes normally distort things? or is it the verbal explanation of a scenario? Not working for me I'm afraid.

jackblack
Activity Score 2363
Art Director
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