Agency Network: 
June 2011
El Comercio:  Axl


Print advertisement created by La Facultad, Ecuador for El Comercio, within the category: Media.


The real fathers of the music

Advertising Agency: La Facultad, Quito, Ecuador
Creative Team: Xavier Barona, Miguel Salazar, Andrés Freile, Luis Riera, Eduardo Revelo, Gabriel Mora
Photographer: Ramiro Salazar
Producer: Mario Mena
Agency producer: Dalila Medina
Retouching: Andrés Freile
Make up: Lucy da Silva
Costumer: Yadira Intriago
Account supervisor: Paola Salas
Account director: Ana Isabel Bejarano
Additional credits: Marcelo Tamayo, Santiago Zumárraga, Cristina Yépez, Ana Julia Ayala, Elizabeth Vera
Log in to post comments

Highest Rated

Olafski001's picture

i think it's a fun campaign

Activity Score 1183
Copywriter |
alvord's picture

uhmmm... vivaldi met axl rose? forced.

Activity Score 200
cacurnio's picture

it´s not met... it´s hatched

Activity Score 26
Creative Director at jwt mexico
alvord's picture

too literal...

Activity Score 200
CuriousPencil's picture

I can see this idea came from; I can see why they did this: and seeing that it's aimed at a Sunday Tabloid Audience, I have to say that it is most likely A Highly Effective Way To Make The Audience Spend.

It is, therefore, in its own context, a success, so, grudgingly, good and in that respect an 8.

From a pedantically professional perspective, below our line however: shoes are too small, child's too staring in its mother's eyes, floating script's too flat, probably didn't have that kind of skirting to walls in that era, and something about spacing with gold buttons.

But beautiful art direction nonetheless, nobody noticed.

Activity Score 4167
ace85le's picture

I think the execution is nice.

Activity Score 3933
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

atb2005's picture

I find it silly. And not even ONE female baby? Ok.

Activity Score 13489
Olafski001's picture

i think it's a fun campaign

Activity Score 1183
Copywriter |
Glut's picture

lame series

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Argonath's picture

Its a baby doll o.O

Activity Score 83
Geimima's picture

it's more fun if in these series are 'the father of the king of'

Activity Score 822
Art Director at Trimedia Imaji |

life is a playground

Yordani's picture

No encontraron buenos referentes musicales en Ecuador o por lo menos en América del Sur o en América Central. Los artistas norteamericanos e ingleses son únicos que han aprendido de esos grandes maestros de la música. Si la idea es buscar artistas de la música de fama mundial creo que América ha dado bastantes artistas al mundo. Juan Luis Guerra, Silvio Rodriguez, Fito Paez, Carlos Gardel, Gustabo Cerati, Luis Miguel, Armando Manzanero,miles.

Activity Score 4
Other |


the true's picture


the true
Activity Score 70
rikosam's picture

Well, i like the reference to the old ages!

Activity Score 19
Featured Content

Latest Collections