Description
Print advertisement created by McCann, Israel for EL AL, within the category: Transport.
Caption
Fall asleep in Tel Aviv, wake up in Thailand
Advertising Agency: McCann Erickson Tel Aviv, Israel
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
Jul 27, 2011 - 7:43vidya.shankaran
I think, execution-wise, it would make greater sense if it started with sheep and moon on the left and moved to elephant and the sun to the right..unless for some strange warped reason the sheep are flying backwards from right to left. I am sold on the art though.
Feb 14, 2013 - 7:35YOSEF 302
Tel-Aviv is in the middle east. Thailand is in Asia....... why is South America mentioned there ??
Creative Director |
Yosef Khouwes. Creative Director / Filmmaker
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