Description
Print advertisement created by McCann, Israel for EL AL, within the category: Transport.
Fall asleep in Tel Aviv, wake up in India
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
lovely series, lovely art direction. Still wonder what direct flight to South America to do with India?
I got nothing but a mind and a smile
this one is for a flight from Tel Aviv to India... the others are promoting flights to Thailand and South America... basically saying they fly to those destinations
Yeah I understand what they are trying to convey. Just wondering why they put the tagline like that, because the ad is talking about direct flights to India, why didn't they put the tagline about India too? It would confused viewers if they only see one ad not the whole series.
I got nothing but a mind and a smile
Exactly -- it's confusing and sloppy copy. It's South America, fer chrissakes
This campaign is like... never been better!
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