EL AL Print Advert By McCann: India

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Agency Network:

McCann

Published/Aired:

July 2011

Posted:

July 23, 2011

Also From This Campaign 3

EL AL: Thailand

EL AL: South America

See Full Campaign

Tags

Description

Print advertisement created by McCann, Israel for EL AL, within the category: Transport.

Caption

Fall asleep in Tel Aviv, wake up in India

Credits

Advertising Agency: McCann Erickson Tel Aviv, Israel

Creative Director: Eldad Weinberger

Art Director: Naor Itzhak

Copywriter: Ad Noy

Illustrator: Geffen Rafaeli

Designer / Retoucher: Yan Fedoroff

Jul 23, 2011 - 15:45

I love the art.

kleenex

Activity Score 58791

Web Designer/Developer

Jul 24, 2011 - 9:07

pretty... soothing :)

lawrencevon

Activity Score 143

Creative Director at Lawrence Antaran

Jul 25, 2011 - 0:27

pleased my eyes. ;)

prasanno

Activity Score 102

Graphic Designer

Jul 25, 2011 - 0:27

pleased my eyes. ;)

prasanno

Activity Score 102

Graphic Designer

Jul 25, 2011 - 3:57

The art direction is great. Well done.

Lazarus

Activity Score 1537

Creative Director

Jul 25, 2011 - 4:53

lovely series, lovely art direction. Still wonder what direct flight to South America to do with India?

mas.minhthu

Activity Score 52

Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

Jul 25, 2011 - 9:33

this one is for a flight from Tel Aviv to India... the others are promoting flights to Thailand and South America... basically saying they fly to those destinations

nerio

Activity Score 166

Web Designer/Developer

Jul 26, 2011 - 5:56

Yeah I understand what they are trying to convey. Just wondering why they put the tagline like that, because the ad is talking about direct flights to India, why didn't they put the tagline about India too? It would confused viewers if they only see one ad not the whole series.

mas.minhthu

Activity Score 52

Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile