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Highest Rated

Guest's picture

:*)

Guest
dis_ease's picture

so wats great abt that can u please explain

dis_ease
Activity Score 14
Art Director at none
Guest's picture

No stars...

Guest
chintan ruparel's picture

wow, love this one! guys this has cultural significance.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Guest's picture

hey... gud one

Guest
Tron's picture

not bad

Tron
Activity Score 174
Art Director
viru's picture

But where is the star!

viru
Guest's picture

No star is the idea.

Guest
Guest's picture

:*)

Guest
Guestss's picture

Eid Mubarak means " Happy Eid" .. Eid is the celebration following the Islamic "Ramadan" and the sign that Ramadan ended and Eid started is having a new moon ..

Guestss
javier ramos's picture

not bad

javier ramos
Activity Score 17
Graphic Designer
fersvax's picture

For a hair product, the hair photo looks hideous (like the hair of the girl from "The Ring")

fersvax
Activity Score 1237
Creative Director |

FER.

justpassingby's picture

i agree, this is a typical good idea completly messed up by a crap photo, actually its so bad that they havent listed the photographer in the credit which means that the artdirector took it with his little digital camera.

justpassingby
Activity Score 1368
Other
Scam Detector's picture

Well noted. Therefor this ad is scam.

Scam Detector
Activity Score 1044
General Manager
nemesis's picture

nice idea... although the reflection under the bottle is completely unnecessary, since it's not standing on any kind of surface.

nemesis
Activity Score 765
Creative Director
Diegosalas's picture

www.latintanoseacaba.blogspot.com

great job guys¡¡¡

Diegosalas
Activity Score 103
Guest's picture

The sign of Islam, does your hair cause peace?

Guest
Guest's picture

Or is it a moon....in the night....and why....

Guest
Ravages's picture

Last time I checked, Parachute Oil was handled by Ambience Publicis, and Bates only had the soap business. Don't know what the current scene is.

Ravages
Activity Score 838
Humble servant's picture

Cool idea. Simple and nice.

Humble servant
anirban's picture

I'm the Art Director of this ad. Parachute is our Bangladesh client which we handle from Bates Kolkata. We've taken a part of a model hair from a earlier shoot. My studio artist Subroto Das helped me finishing the hair.
After Ramadan Muslims see the Crescent moon and celebrate Eid.
I think I'm clear to all of u guys.

anirban
Activity Score 5
Art Director
justpassingby's picture

its not the idea we dont get its the bad photography, you should have re-shot it from scratch

justpassingby
Activity Score 1368
Other
Firdaus's picture

I don't think so... coz the idea to show welcome to Eid, buy our shampoo for this coming Eid, that's why it shows the hair look that way...

when muslim celebrate the Eid, we as a muslim should wear nicely and beautiful, so for this ad... The star/moon to show that, just like a reminder, don't forget to use this shampoo for this coming Eid.

I think the Ad is targeted to Muslim only, and only muslim would understand the meaning beside the Ad

Firdaus
justpassingby's picture

Yes Firadaus i am very aware of Eid, thats the not the problem, its the.....oh forget it you dont seem to understand anyway, next time read my comments properly before you answer.

justpassingby
Activity Score 1368
Other
fersvax's picture

It's the goddamn hair we're talking about, man!!! The hair looks dirty, brightless, filthy, etc. It's not very cosmetic for a cosmetic product. Get it?

fersvax
Activity Score 1237
Creative Director |

FER.

Firdaus's picture

isn't the same idea, but it want to show the celebration of muslim festival... Eid ul Fitri... good Ad by the way, alhamdulillah...

MasyaAllah, may Allah bless u all

Firdaus
crapman's picture

even after reading comments, i do not understand

crapman
tantrik_indian's picture

The model is wearing a hair clip like a new moon on her hair. Makes it look like a new moon in a dark sky. The product is Coconut Oil which is supposed to help grow long hair and maintain it well.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Anisha Baghudana's picture

The idea is to say Parachute gives you jet black hair (as it is said in Hindi: kaale ghaane mulayam baal, meaning black thick soft hair (attributes liked by women in India, i guess). Night = black hair.

The night picture is completed with the new moon...message for Eid.

Anisha Baghudana
Activity Score 2
Other
catalyst's picture

I like the idea but ... let's just take it from the top.
The moon is too detailed and there is no starts which u could make it attached to the moon, THE HAIR looks so scary and awful which is bad for ur product if u even could make the hair manually it will be much better than this, There is no need for the bottle reflection at all, And at last this is the wort artdirection I've ever seen

catalyst
Activity Score 8
Art Director
ispeak's picture

Point No 1. Eid ka chaand is not like this.
Point No 2. You are selling hair oil and hence the product benefit should replect with shiny hair and not seeming like white / grey hair.
Point No 3. Product shuoldnt have had a clear reflection.

Nice concept.

ispeak
Activity Score 90
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