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Tea Estate

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by JWT, India for Ehsaas, within the category: Public Interest, NGO.

Caption

Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in

Advertising Agency: JWT Mumbai India
Executive Creative Director: Tista Sen
Creative Director: Ch. Shyamsunder Goud / Abhay Arekar
Art Director: Ch. Shyamsunder Goud
Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das
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Adaddicted's picture

Like the art. Different execution in this category.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

sintra's picture

Great use of a local icon

sintra
Activity Score 699
Administrative
jsjv's picture

Nice campaign.

jsjv
Activity Score 41
Copywriter at Leo Burnett
Copydog's picture

Education is the only way out ... or Stihl? ;)

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Copydog's picture

.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
netei's picture

idea: 7/10
Art direction: 8/10
Overall Execution: 4/10
7+8+4/3=6,3=6

if everything is great why i gave only 4 overall? because the ad does not work by itself unless you get really close and read that tiny line at the bottom.- there is no way to even guess the message if you dont read that microcopic hidden line :)))) for an educational campaign too artsy without strategy- thats why for me: 4

netei
Activity Score 215
alexander_bickov's picture

Lovely photography work

alexander_bickov
Activity Score 3279
deuBleuDi's picture

me likes a lot :)

deuBleuDi
Activity Score 265
Art Director
Brain-Art's picture

Good Work

Brain-Art
Activity Score 1101
Graphic Designer
ek kanya's picture

i didnt like it. you are saying that the simple humble farm worker is trapped in a maze. thats ridiculpous. they perform an important duty and their work is honest and diligent. the crappy copy-art team have used this visual becauseit looks beautiful.

they should have used really sad visuals likea brothel, a ow end security guard in india who gets paid less than the price of a low cost jeans, etc.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Eye-of-Qvox's picture

What a glorious image -- right on the edge of reality and abstraction.

Eye-of-Qvox
Activity Score 6
Photographer at London
jackal hunts's picture

Nice concept well worked out

jackal hunts
Activity Score 325
Copywriter at India
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