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Bigbird's picture

I love the execution, i think i get the idea, but i don't get the copy, explaination please.

Bigbird
Activity Score 112
Art Director |

Word2BigBird

Hand's picture

When you're out of egg (by using this swimwear) you really wanna get into the water soon

but i think the idea is too stretched though

Hand
Activity Score 195
Graphic Designer
Rog's picture

What?

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

ChuckNorris's picture

It's a french agency with italian creatives.

ChuckNorris
Activity Score 832
Creative Director
puppiepoppy's picture

I'm likin the slime on the body of the girl in the foreground! Drool droooool!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

Bianconiglio's picture

Great execution but... I am missing the meaning...

(Bianconiglio is looking for some freelance work)

Bianconiglio
Activity Score 400
Copywriter
creative_assylum's picture

egg contains amniotic fluid or water

creative_assylum
Activity Score 134
Art Director
Rangga TN's picture

it looks exactly the same with close-up metamophorself campaign in Indonesia.

Rangga TN
Activity Score 2
Art Director
ivan's picture

I think this ad is depicting that moment when sea turtles are born and rush to the sea for the very first time.

ivan
Creative Director at Ads of the World
returntosender's picture

Nice photo, poor idea.
Does anybody can explain me why?

returntosender
Activity Score 42
Art Director
Minimum's picture

When seaturtles are born their instincts say that they need to go to the sea. The sea is their safehaven, their destiny, their life. This ad is trying to say, taht when you put on their swimclothing, you immediatly feel destined to go to the ocean, your safespot, your life. Because of this swimwear you wouldn't want to live your life any other way.

But that is just what I got out of it.

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

returntosender's picture

A long trip man!
Then, in this case, I think that the copy should change.
If the visual say me "Hey, I'm just born like a turtle" and of course I have never touched the sea before (and turtles are not the only animals that run toward the sea after having broken their own egg), they should underline that "you feel the sea as the safest area".

Everything sounds a little bit complicated.

returntosender
Activity Score 42
Art Director
roman-schwienbacher.com's picture

english copy
only italien creatives working in a french agency.
art and creative director is the same guy.
strange, very strange

roman-schwienba...
Activity Score 1013
Photographer
otto54's picture

and this is another stupid comment

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

avijitpro's picture

Can anyone please explain this strategy to me? I didnt get it.

Avijit

avijitpro
Activity Score 18
Planner
Minimum's picture

DUDE! Did I really go through all the trouble above so you can beg others to explain it to you when you haven't even taken the effort to read other people's comments?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture

Someone is a bit grumpy today.

ellehcimeo
Activity Score 3358
Art Director
Minimum's picture

Yeah sorry about that. Just guessing its because I didn't have my piece of ellehcimeo-love the last week :P

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Dick Huges's picture

hahahaha french agency with italian creatives. all said.

Dick Huges
Activity Score 935
Copywriter
ellehcimeo's picture

This is such a stretch. Turtles lay their eggs in a hole all together, not all spread out like this. When they hatch they have to tunnel their way out from the sand. They didn't do the research at all. Shame on them. How are we really supposed to come to the understanding that this is like turtles making their way to the water out of instinct? How? No wonder we are all confused.
The photoshop is terrible. The idea is a stretch. This ad gets a -1 from me, the only thing saving it from a -2 is that they used really pretty people for the ad.

ellehcimeo
Activity Score 3358
Art Director
cp's picture

The creative is not bad, but I respectfully disagree with the phrase "You've never touched the water before".

cp
Activity Score 352
Creative Director
joelapompe's picture

welcome to the world of ghost advertising. Cannes is coming!!!

joelapompe
Activity Score 4026
otto54's picture

you are wrong this campaign is everywere here in italy.
but i agree, the photo is impactfull and the idea is a little bit light.

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

addyhoch10's picture

you know... i like... turtles. hehe... sweet lorries of the sea...

addyhoch10
Activity Score 2580
Art Director
Ubiera's picture

It all drops to the bottom in the copy.

Ubiera
Activity Score 20
Graphic Designer
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