Agency Network: 
June 2011
Effie Awards:  Mowday


Print advertisement created by FCB, New Zealand for Effie Awards, within the category: Professional Services.


Justin Mowday's brother doesn't give a shit about advertising. And he's a judge.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering
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sirvan's picture

Needless language.

Activity Score 29856


"I love some things, and don't love some other things."

drkstr17's picture

I feel like all the people in these ads are people we might know in real life, which makes them really fun! This one I think is the strongest.

Activity Score 67
Copywriter at Miami Ad School
Bob.C's picture

Gets the point of the tag across, but I respectfully disagree with sirvan I think the swearing works well - as far as I understand NZ is not that sensitive to swear words so a bit or realism...

Activity Score 1155
Copywriter at Convince Ltd |

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