Also From This Campaign 11
Description
Print advertisement created by FCB, New Zealand for Effie Awards, within the category: Professional Services.
Caption
Justin Mowday's brother doesn't give a shit about advertising. And he's a judge.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering
Jun 30, 2011 - 14:45sirvan
Needless language.
+++
"I love some things, and don't love some other things."
Jun 30, 2011 - 15:13drkstr17
I feel like all the people in these ads are people we might know in real life, which makes them really fun! This one I think is the strongest.
Copywriter at Miami Ad School
Jul 01, 2011 - 13:47Bob.C
Gets the point of the tag across, but I respectfully disagree with sirvan I think the swearing works well - as far as I understand NZ is not that sensitive to swear words so a bit or realism...
Copywriter at Convince Ltd |
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