Agency Network: 
June 2011


Print advertisement created by FCB, New Zealand for Effie Awards, within the category: Professional Services.


Paul Catmur's dog is on the jury.
He'd rather lick his balls than look at ads.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering
Log in or register to post comments
ace85le's picture

Well so much coming from an effie ad? I give credit for the forced edginess but I'll just shrug and move on. The whole series look commoditized and doesn't entice me to submit anything.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

My_friend_Goo's picture

Let's write something controversy, people might mistake it for creativity

Activity Score 292
Copywriter at Awesome promegranate
_tj_'s picture

Can you show us a few dozen more executions; I don't quite get it yet.

Activity Score 133
Copywriter at tamm + kit | | good copy/bad copy

kleenex's picture



Activity Score 52674
Web Designer/Developer
drkstr17's picture

3rd strongest. I agree with most people about the overkill thing though. Show us 3-5 of your strongest executions and that's all we need to "get it."

Activity Score 67
Copywriter at Miami Ad School
Bob.C's picture

An who said the days of drinking at lunchtime were over (please don't say anyone was sober when this went out). Is dogs licking their balls edgy, dynamic, punchy? Yes if you're targeting thirteen year old boys in a comic, otherwise probably not.

Activity Score 1157
Copywriter at Convince Ltd |

= =