Stewardess

Campaign
Agency Network: 
Published/Aired: 
April 2010
Effen Vodka:  Stewardess

Description

Print advertisement created by Euro RSCG, United States for Effen Vodka, within the category: Alcoholic Drinks.

Caption

There's nothing more satisfying than Effen on a plane.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Blake Ebel
Art Directors: Amanda Butts, Rei Young, Blake Ebel
Copywriter: Elyse Maguire
Photographer: Tony D'Orio
Retoucher: Scott Giannini
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Dzsoi's picture

Okay. Is there any idea hiding here?

Dzsoi
Activity Score 8563
Copywriter
Matt Tonkin's picture

The idea is behind the name effen. sound like f-ing, or fucking. Nothing like fucking on a plane.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Dzsoi's picture

Thx :)

Dzsoi
Activity Score 8563
Copywriter
akshaysrikar's picture

hahaha.. funny.

akshaysrikar
Activity Score 408
India
mikeelrapido's picture

Nice visual and funny text - this is idea...

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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http://sexinads.tumblr.com

bobby666's picture

good photography.

bobby666
Activity Score 1448
RMG Connect, India
ek kanya's picture

love the photography. cool.

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

SAM75's picture

colorful persons in gray scale photos. So what?

SAM75
Activity Score 220
Shawali's picture

A hot stewardess and vodka, what else? So 80's...

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

RSimmonds's picture

Thats why it works...

RSimmonds
Activity Score 68
angieraj's picture

zzzzzzzzzzzzzzzzzzzzzzz.........
I think the creative director forgot the rest of the idea somewhere...

angieraj
Activity Score 418
Turrino Advertising LLC |

Cognito Ergo Sum

Adaddicted's picture

If they had served it to those 19 idiots, would've saved some thousand souls.
P E A C E !

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Shadow Ops's picture

OK guys...this is what it is. It's hot chicks with innuendo with sweet photography. It's like the sexy Cutty Sark ads from a few years ago that looked great only these have a brand headline that will make college kids giggle. These ads are fine...not awesome not absolutely horrible. Will probably end up on some kids wall somewhere. Better than where most ads end up...in the landfill.

Shadow Ops
Activity Score 142
Copywriter |

Let's keep advertising fun

andyStock's picture

I think what your missing is the brand name 'Effen' sounds like 'effin', as in effin (f**king) hell. So the tagline is a play on the sentence "There is nothing more satisfying than f**king on a plane".

andyStock
Activity Score 666
atb2005's picture

I think a lot of non native speakers are missing it. Hence, the guy in the other ad has one eyebrow raised! :-) It's all tongue in cheek!

atb2005
Activity Score 13489
cabracabriola's picture

I did not like.

cabracabriola
Activity Score 13
Pedestrian's picture

And entire campaign built around a pun. No thanks.

Pedestrian
Activity Score 492
art.vs.commerce's picture

too easy

art.vs.commerce
Activity Score 562
Art Director
Roger Keynes's picture

It's not the effen campaign's fault.
Who named that effen brand to begin with?

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

It's not the effen campaign's fault.
Who named that effen brand to begin with?

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

John van de Vorstenbosch's picture

I didn't get the joke untill I red the comments. But I'm no native speaker.

How was this recieved/interpreted by consumers?

John van de Vor...
Activity Score 212
Copywriter at Hansnel Group
perromalo's picture

make me want to star drinking... not vodka, obviously

perromalo
Activity Score 427
Creative Director at Mateo&co
MattShannon's picture

I really like the lighting and post production on all of these images in the series.

MattShannon
Activity Score 17
Art Director at Ecolab
Guest's picture

even non-english speakers can read the body language, comeon you dumb mother Effers:

THEY'RE SELLING SEX

Guest
Guest's picture

What? You're out of Effen Vodka!!!! Hahaha. Funny ... but without 'class'.

Guest
boogieelephant's picture

my favorite ad. very inviting.

boogieelephant
Activity Score 3
ffffffwhat's picture

Oooh soundalike pun. Next.

ffffffwhat
Activity Score 259
Art Director
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