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Inspired by design - Soren Røse

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

EFFEN is a premium vodka that was born out of design. It is inherent in the brand’s DNA and is the vodka of choice for those who care about style. This campaign highlights and promotes designers that are representative of EFFEN and share our passion for chic and innovative design.

Print advertisement created by Euro RSCG, United States for Effen Vodka, within the category: Alcoholic Drinks.

Caption

Effen. Inspired by design.

Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Jason Peterson
Associate Creative Directors: Baptiste Limb, Ecole Weinstein
Senior Art Director: Rei Young
Photographer: Kenneth Cappello
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Highest Rated

kleenex's picture

not photos, but I do not think it sells the brand that much.

kleenex
Activity Score 52758
Web Designer/Developer
Hadrons's picture

Photography is nice enough for me to try the brand.
I like a lot the Art direction & the atmosphere.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture

Its a great campaign
as per copy, graphic
very impressive for design

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

jponino's picture

great copy ??
I just see a classic and very common copy here

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
vote4pedro's picture

I don't think I want my vodka to be inspired by design. All that tells me is it's shitty vodka in a pretty bottle.

vote4pedro
Activity Score 4601
Copywriter
Nike Diesel's picture

+1 :)))

Nike Diesel
Activity Score 13630
Art Director
somecopywriter's picture

Nice portrait, that's all.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
everartz's picture

mhmmm....

everartz
Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

A disappointing missed opportunity.

Reality Check
Activity Score 2539
kleenex's picture

not photos, but I do not think it sells the brand that much.

kleenex
Activity Score 52758
Web Designer/Developer
Roger Keynes's picture

Designer Vodka?
Very shallow comms strategy.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

gonndo's picture

I don't know why, bit this campaign reminds me of the Absolut Bottle Campaign.

I know is way too different, but the concept is kind of similar, I think...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

vote4pedro's picture

The Absolut campaign had a concept. Every image was the absolute best of what it was. They often used art and design, but that wasn't the idea. This ad has no core concept. Just a hollow message.

vote4pedro
Activity Score 4601
Copywriter
toutattache's picture

Actually the Marketing positioning might be more interesting than the ad itself.

One question thought: I can't make up my mind about those Facebook, Twitter and Blogger icons. Would you guys say it serves the brand or the model?
Could this be par the "deal" to insert a call-to-action to follow, read, like/subscribe them? Or is it more like "we're such a cool brand, we hire guys that are for real, that are online, just like you"?

toutattache
Activity Score 23
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