Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.
Print advertisement created by Optimist Creative, Estonia for Eesti Haigekassa, within the category: Public Interest, NGO.