Advertisement

What's Your Excuse?

Agency Network: 
Published/Aired: 
April 2018
Eesti Haigekassa: What's Your Excuse?
Eesti Haigekassa: What's Your Excuse?
Eesti Haigekassa: What's Your Excuse?
Eesti Haigekassa Print Ad - What's Your Excuse?
Eesti Haigekassa Print Ad - What's Your Excuse?
Eesti Haigekassa Print Ad - What's Your Excuse?

Description

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Print advertisement created by Optimist Creative, Estonia for Eesti Haigekassa, within the category: Public Interest, NGO.

Advertising Agency: Optimist Creative, Tallinn, Estonia
Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional credits: Matz Topkin, Rein Pärn, Jakob Rosin
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement