Educated horses
Description
Educated horses.
The New Golf GT Sport 2.0 TDI 170hp.
Creative Director: Vicky Gitto
Art Directors: Cristina Marcellini, Hugo Gallardo
Copywriter: Vicky Gitto
Photographer: Winkler + Noah
It doesn't connect for me. I see the point, but it's just not appealing.
--
brandon
I agree. It doesn't feel very VW - not smart or strong enough. It kinda makes you want to roll your eyes.
At first glance I thought it was a corny ad for a newspaper as in "Get it straight from the horses mouth". VW has set the bar reasonably high before so I now expect more from them.

Educated horses stand for horsepowers in control
i like ;-)
Good ad in my opinion

Now that's what I call a good education: an italian horse, that reads a swiss newspaper. Respect ;-)
Not a well educated horse though: The newspapers name is «Neue Zürcher Zeitung» and not «Neue Zürcher Zeittuig»


Great ad. SIMPLY advertising it's the best
UNA PUTA CAÑA DE ANUNCIO. VOLSWAGEN ES MUY GRANDE. SIMPLE Y DIRECTO PIMBA!!!!

isn't a great ad but it's ok. Maybe "gaited horses" was more correct.
I like the comment "an italian horse that reads a swiss newspaper." I think there's a new concept VW could explore.
pjn