Boy

Campaign
Agency Network: 
Published/Aired: 
February 2009
Editora Insular:  Boy

Description

Print advertisement created by DBS, Brazil for Editora Insular, within the category: Retail Services.

Caption

Don't be without a topic. Read books.

Advertising Agency: DBS Multicriação, Florianópolis, Brazil
Creative Director / Copywriter: Jaisson Pepes
Art Director: Renato Bittencourt
Photographer: Philippe Arruda
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Guest's picture

oh god. how fucking stupid!

Guest
shanthu60001's picture

your comment was the best

shanthu60001
Activity Score 20
Art Director
Guest's picture

ya...asshole and yours is very smart...

Guest
Guest's picture

bad art!

Guest
Guest's picture

CANNES GRAND PRIX!!!!!!!! :D

Guest
slowrider's picture

in what category? worst retouching ever??

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Best Use of Irony?

Guest
Guest's picture

nightmare

Guest
gloriest's picture

infantile idea

gloriest
Activity Score 10
CR_AD's picture

boring, and today i see a best ads for (old) book !

http://www.coupsdepub.com/article-28303672.html

CR_AD
Activity Score 413
Other
Guest's picture

DONE

Guest
JPhilly's picture

Yeah, this concept has been done to death

JPhilly
Activity Score 173
Student- Ohio University |

---
Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

Malo y esto! que horror¡

Guest
Guest's picture

a decent idea as it catches the eye, but the retouching is horrible

Guest
Guest's picture

Get it? cause he doesn't have a mouth.

Guest
Guest's picture

I think the idea of "being with a topic" is very good as it brings out the potential of reading... when you read you can talk with people... you have something to discuss and share, whether you are in a pub, at a conference or in a party, however, i must admit that the art director of this campaign should be fired ... straightaway... there's nothing worse than this he/she could visualize to bring that idea to life. The art Director has simply killed the idea by portraying it in the worst design one could imagine... I feel sorry for the copywriter.

Guest
Guest's picture

muy lineal

Guest
Guest's picture

i have a topic to talk about now...how not to make good advertising...
beyond horrible!!!!!!

Guest
Guest's picture

what??

Guest
Guest's picture

what

Guest
Guest's picture

yes..what da H..... stupid

Guest
shanthu60001's picture

your right

shanthu60001
Activity Score 20
Art Director
Guest's picture

Don't be left without an idea. Work harder.

Guest
Guest's picture

Readings for losers, Tv is the fountain of all knowledge.

Guest
Guest's picture

Ruim demais

Guest
Guest's picture

I think I'm going to take a picture of myself and photoshop my eyes out so I don't have to see this lousy freakin' ad ever again.

Guest
Guest's picture

i like it.. soory! (i wanna see your winning work smart arses!)

Guest
Guest's picture

BOLA FORA.

Guest
Guest's picture

not bad bad. this is ok. not great but ok.

Guest
ancana22's picture

Com uma arte dessas a gente fica, realmente, sem palavras. Eita coisa feia!

ancana22
Activity Score 276
Redator
ancana22's picture

Também fiquei sem palavras. Eita trabalhinho mal feito!

ancana22
Activity Score 276
Redator
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