Tattoo Stickers, 3

Campaign
Agency Network: 
Published/Aired: 
February 2012
Ed Hardy:  Tattoo Stickers, 3

Description

Print advertisement created by Y&R, China for Ed Hardy, within the category: Health.

Caption

Ed Hardy. Tattoos without needles.

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong
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Highest Rated

ishiboy's picture

Rated only for the idea. Art direction could / should have been better.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
kleenex's picture

All three are great.

kleenex
Activity Score 58777
Web Designer/Developer
SoCH_TO's picture

????????????????????????

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Tom Megginson's picture

Temp tattoos = no needles = painless

Putting them on balloons that look like parts of the body people where people get tattoos is a perfect way to show that idea. Straightforward, but evocative.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
vote4pedro's picture

Ed Hardy. Douchey clothes. For douchey people.

vote4pedro
Activity Score 4599
Copywriter
simonds08's picture

I don't think it is apparent enough that the tattoos are on balloons. Just my take.

simonds08
Activity Score 592
Nike Diesel's picture

I had the same feeling on the yellow and this one as well, but I think the pink one is pretty clear.

Nike Diesel
Activity Score 13708
Art Director
marano's picture

totally agree. A balloon doesn't have a whole lot of distinguishing features to begin with. Visually we need a knot or the traditional shape. It's not an object that identifies well close up. The pink works well though. Concept=good. execution=bad.

marano
Activity Score 348
Graphic Designer
The JACK's picture

wonderful....!!! Painless...

The JACK
Activity Score 438
Marketing Manager
ishiboy's picture

Rated only for the idea. Art direction could / should have been better.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Akshaya Singh's picture

Tattoos without needles are not Tattoos .... They are stickers!!

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

ace85le's picture

I agree - the balloon features are not clear enough. I thought for a moment that it was something to do with shampoo or soap.

ace85le
Activity Score 3935
Marketing Manager |

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torontose's picture

stickers

torontose
Activity Score 393
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