Tattoo Stickers, 2

Agency Network: 
February 2012


Print advertisement created by Y&R, China for Ed Hardy, within the category: Health.


Ed Hardy. Tattoos without needles.

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong
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vlads's picture

mmm here i get but the other? what suppose is it?

Activity Score 541
Art Director at |

Tom Megginson's picture

Yellow: Legs at the knee
Green: Lower back

You need to get out more ; )

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
WillyLatasa's picture

I think he's asking about the material. This one is a balloon, so the idea is great for me, the other ones are glass? Not sure about the art direction.

Activity Score 616
Art Director at |

"Bright ideas bring better results"

Tom Megginson's picture

I like them. But that's not the part of the anatomy that a "balloon knot" is slang for :)

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Noosphere's picture

Should have been a one-shot.

Activity Score 48
Copywriter at UK
SoCH_TO's picture


why same thing 3 time ??????????????????

Activity Score 967
Art Director |

Live with Passion

marano's picture

This one works well. The other 2 don't. I clicked on them first and had no idea it was a balloon.

Activity Score 348
Graphic Designer
marano's picture

or a body part...

Activity Score 348
Graphic Designer
mr.x's picture

This one is the best because here you can see it's a balloon. Great idea. One ad would have worked, the other two is a bit overkill. But why would Ed Hardy want to advertise chewing gum tattoos? Am I missing something here?

Activity Score 998
Forsbergs Skola
ishiboy's picture

Simply stunning idea. But I will not give more than 5, because as a campaign it hasn't really cut it. This is the only one where you can make out that it's a body part. That's when the others made sense. Art direction should have been better. Could have also tried other visuals.

Activity Score 497
Creative Director at Mumbai, India
jazzringz's picture

I dont think any of the prints work..

Activity Score 104
Art Director at TBWA
torontose's picture


Activity Score 393