Advertisement

The best route is the one taken with safety, 3

Campaign
Agency Network: 
Published/Aired: 
June 2017
Ecovia:  The best route is the one taken with safety, 3

Description

In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.

Print advertisement created by DBPV, Brazil for Ecovia, within the category: Transport.

Caption

Your work travel can have many destinations. Reckless driving has only one. The best route is the one taken with safety.

Advertising Agency: DBPV, Cascavel, Brazil
Creative Director: Bruno Vieira
Art Director: Lucas Alves
Copywriter: Bruna Molena
Illustrator / 3D: Amello
Log in or register to post comments

Highest Rated

kleenex's picture

How many people are going to turn the ad upside down?

kleenex
Activity Score 58793
Web Designer/Developer
Wrong Opinion's picture

simple I like it. but I feel I have seen it done before not sure where though

Wrong Opinion
Activity Score 293
kleenex's picture

How many people are going to turn the ad upside down?

kleenex
Activity Score 58793
Web Designer/Developer
alvord's picture

exactly, agree @kleenex!

alvord
Activity Score 202
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement