The best route is the one taken with safety, 2

Campaign
Agency Network: 
Published/Aired: 
June 2017
Ecovia:  The best route is the one taken with safety, 2

Description

In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.

Print advertisement created by DBPV, Brazil for Ecovia, within the category: Transport.

Caption

Your road trip can have many destinations. Reckless driving has only one. The best route is the one taken with safety.

Advertising Agency: DBPV, Cascavel, Brazil
Creative Director: Bruno Vieira
Art Director: Lucas Alves
Copywriter: Bruna Molena
Illustrator / 3D: Amello
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