Description
Print advertisement created by Propaganda, Brazil for Ecovia, within the category: Public Interest, NGO.
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director / Art Director: Ricardo Gandolfi
Copywriters: Fabian Oliveira, Ricardo Gandolfi
Additional credits: Carlos Rabitz, Simone Pereira
Creative Director / Art Director: Ricardo Gandolfi
Copywriters: Fabian Oliveira, Ricardo Gandolfi
Additional credits: Carlos Rabitz, Simone Pereira
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Dec 26, 2014 - 9:19filipe.rosado.1
well, that's a different approach of "don't drink and drive". drink water instead of beer. H2O is the chemical formula of water.
Dec 26, 2014 - 22:56wassili
"ho ho ho" is the sound made to express happiness but only with the addition de "2" shall it be acurate (then that means water). the same way of artistic expression of the annotation with "without alcohol"
quite a playful game of words
Feb 02, 2015 - 12:25tatazildo
Really lame. I mean, chemistry? Really? For a public interest thing? Extremelly forced concept.
Art Director at Paiva Comunicacao / ESPM-SP
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