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Christmas without alcohol

Agency Network: 
Published/Aired: 
December 2014
Ecovia:  Christmas without alcohol
Ecovia Print Ad -  Christmas without alcohol

Description

Print advertisement created by Propaganda, Brazil for Ecovia, within the category: Public Interest, NGO.

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director / Art Director: Ricardo Gandolfi
Copywriters: Fabian Oliveira, Ricardo Gandolfi
Additional credits: Carlos Rabitz, Simone Pereira
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damnson's picture

I don't get it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

filipe.rosado.1's picture

well, that's a different approach of "don't drink and drive". drink water instead of beer. H2O is the chemical formula of water.

filipe.rosado.1
Activity Score 2
wassili's picture

"ho ho ho" is the sound made to express happiness but only with the addition de "2" shall it be acurate (then that means water). the same way of artistic expression of the annotation with "without alcohol"
quite a playful game of words

wassili
Activity Score 2
Dzsoi's picture

There are a lot of H2O molecules in alcoholic drinks as well.

Dzsoi
Activity Score 8609
Copywriter
tatazildo's picture

Really lame. I mean, chemistry? Really? For a public interest thing? Extremelly forced concept.

tatazildo
Activity Score 66
Art Director at Paiva Comunicacao / ESPM-SP
Sabupaul's picture
Sabupaul
Activity Score 63
Creative Director |

sabupaul

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